Tag: mobile app trends

Research reveals difference in mobile app use by iOS and Android device owners

A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

 Android and iOS - Mobile App Research  It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.

Mobile games aren’t being played as much as they once were

Flurry Analytics has reported that people simply aren’t as into the gaming apps they used to play.

Though smartphones are very near to reaching the saturation point, to the level that even babies who can barely talk are perfectly capable of swiping on a touchscreen, mobile games seem to have been sliding in their popularity.

This indicates that the way in which people are using their smartphones and tablets is continuing to evolve.

While mobile games do still remain quite popular and they may have been the driving force behind the popularity of apps back when smartphones were still somewhat of a novelty, it doesn’t appear as though people are spending quite as much of their time with mobile gaming as they previously were. The results of a study that was recently conducted by Flurry Analytics has shown that Americans are now spending only about 15 percent of their total smartphone or tablet usage time by playing with these apps.

When considering that the figure from last year had been 32 percent, that represents a serious plummet.

Mobile Games - Game on SmartphoneFlurry Analytics has explained this downward trend in the amount of time spent playing mobile gaming apps by saying that there has been a reduction in both the strong new hit games over the last year, and the fact that a large number of millennials spend time watching other people playing games through services such as Twitch, instead of actually being the players, themselves.

It was also pointed out by Flurry Analytics that there was a rise in the number of users who were willing to pay for in-app purchases within the games that they play, instead of spending the time waiting to receive the same or similar rewards. They’d rather spend money to speed things up than have to wait to earn the prizes, reducing the amount of playing time that is required to achieve the same goal.

The mobile games report from Flurry explained that “Gamers are buying their way into games versus grinding their way through them,” adding that “Gamers are spending more money than time to effectively beat games or secure better standings rather than working their way to the top. This explains the decline in time spent and the major rise in in-app purchases, as Apple saw a record $1.7 billion in AppStore sales in July.”