Tag: mobile app trends

Men use more mobile apps than women

| June 23, 2015

According to a new American study conducted by Nielsen, women use their apps for a longer period of time.

Neilsen has released the results of one of its latest studies, which has revealed that men in the U.S. are using more apps than women, but that when it comes to actual use, it is female device users who are spending more time on their applications than their male counterparts.

The study found that men time on a larger number of mobile applications, but more time overall.

The research found that in the average month, men used a larger number of mobile apps than women. Men averaged 27.2 applications used on their devices in a month, when compared to a slightly fewer 26.3 smartphone apps used by women. That said, while women aren’t using quite as many mobile apps as men, they are using them for longer. Women spent an average of 38 hours and 2 minutes on their mobile applications every month. During the same span of time, men averaged 36 hours and 51 minutes.

This time spent on mobile apps means a lot to the industry, particularly in terms of in-app advertising.

Mobile Apps used more by menNielsen also pointed out that on average, smartphone device users across the United States were using 26.7 apps per month in 2014’s last quarter. That is a figure that has essentially stayed the same over the last couple of years. Moreover, it was important to see that more than 70 percent of the usage of smartphone apps was all coming from the leading 200 applications.

At the same time, though, there appears to be a limit to the number of mobile applications that consumers appear to be willing to download and actively use within any single one month period. Equally, while they don’t seem to be growing in the number of applications that they’re using them, they do seem to be using the ones that they have for longer periods of time.

The average amount of time spent on mobile apps per person, per month, has risen from 23 hours and 2 minutes in the last quarter of 2012, to become 37 hours and 28 minutes in the last quarter of last year. This means that over a period of two years, that figure rose by 63 percent.

Microsoft is using mobile apps to draw users

| June 11, 2015

The company is hoping to win over device owners with a spectrum of Android and Apple compatible applications.

Microsoft has been releasing a range of different mobile apps that are compatible with Android and Apple iOS operating systems in order to help to draw the attention and usage of those device users.

The company has been acquiring startups to help to give its own mobile application offerings a boost.

For example, Microsoft recently purchased a tech startup from Germany called 6Wunderlkinder. Now, it is able to offer mobile apps that compete with some of the core applications that had previously been used on other operating systems. For example the Keep app on Android or the Reminders application on Apple now has competition through the Wunderlist that was created by the newly acquired company.

That is only one example of several moves that Microsoft is making in order to draw users for its mobile apps.

Mobile Apps - MicrosoftAt the same time, the company continues to promote its own Windows operating system for mobile devices. That said, in the grand scheme of things, the number of consumers who are actually purchasing devices based on that OS are quite low compared to the number of people who are using Android and iOS based gadgets. Therefore, the company is ensuring that it will be able to appeal to a larger market by ensuring that its smartphone apps will run on the most popular platforms and not just its own.

The offerings from Microsoft include its Office programs for Android and iOS, which it created itself and released earlier in 2015. That said, it also has a calendar application called Sunrise, which was developed by a company that was purchased by the tech giant back in February. For its email application, it uses Accompli, which was the result of a purchase of another startup.

So far, the mobile apps that Microsoft has been offering – including its own and those developed by startups that it has acquired – have been receiving considerable praise from tech reviewers. It could be that the company may be starting to redefining its niche within the new device marketplace.