A recent study determined that 280 million people are launching their applications many times each day.
A new report from Flurry has been released and what it showed was that there is a considerable group of people that they are labeling “mobile addicts” due to the number of times that their mobile apps are launched within any given day.
What they found was that 15 percent of smartphone and tablet users are launching their applications very often.
In fact, the Flurry report showed that those 15 percent are launching mobile apps at least 60 times per day. This meant that they fell into the category of mobile addicts, as defined by the firm, and that there are an estimated 280 million of them around the world. These 280 million people are continually using and launching applications in their mobile devices. Though this may not sound like very much when compared to the complete global population, keep in mind that it is 15 percent, which means between one and two out of every 10 people could fall into this category.
In fact, the number of people launching mobile apps at that rate is equivalent to one of the most populous countries.
Two hundred and eighty million people is the same number as the fourth most populated country on the planet, only slightly behind the population of the United States. When considering that mobile addicts could make up the fourth most populated country in the world, it starts to put things into perspective with regards to the usage of these devices and how much some people are actually using them.
Furthermore, the mobile addicts usage group is also the one that has the largest growth in terms of its own population. In fact, over the last year, the number of people who would fall into that group grew by a massive 59 percent.
Among the primary drivers of this very high rate of usage of mobile apps is messaging and social applications. Those are the types of app that are launched 6.6 times more frequently than are used by the average smartphone or tablet user that is not considered to be an addict.
A new report from Flurry reveals that, globally, consumers play games for an average of 37 minutes every day.
The mobile analytics firm’s study analyzed 60,000 Android devices and discovered that of all these users across the globe, gamers in the United States are the ones who spend the most time engaged in mobile gaming, averaging 51.8 minutes each day, compared to other countries involved in the study that averaged the shortest times, which were France at 30.1 minutes and China at 28.6 minutes.
Mobile game playing has experienced significant growth in the U.S. over the past three years.
The growth in the mobile gaming sector in the U.S. is largely due to a greater number of consumers in the country adopting smartphone and tablets. With the bigger screen size of these gadgets, almost 50 percent of console gamers began using these devices last year. This is a 15 percent increase from 2011.
In terms of the average time (in minutes) gamers spend playing Android games in a day, the study found that Germany was the country that spent the second most time gaming after the U.S., averaging 47.1 minutes, daily. Also above the global average are Russia (40.8 minutes) and Italy (38.5 minutes). A marginal difference was found between South Korea (36.2 minutes) and India (33.4 minutes). It is speculated that the reason for this is due to the fact that India experienced the industrial revolution at a comparatively later stage and that low-end smartphones have become extremely popular in the nation. What was quiet surprising, however, was that the UK was one of the countries where the lowest average amount of time was spent, at just 32.4 minutes.
Mobile gaming apps that appear to be the most popular are Arcade & Action games.
The Global Mobile Gaming App Industry 2014 and distribution of Android gaming apps report from Flurry also looked at the distribution of gaming app sessions by country and category. It learned that while Arcade & Action games were at the top of the list, Casual games followed close behind. The study found that:
• Arcade & Action games were the most popular in South Korea (74 percent) and China (53percent).
• Brain & Puzzle games topped the charts in Italy (55 percent) and Germany (53 percent).
• Casual games were relatively popular among all countries, but were particularly popular in Russia (56 percent) and Brazil (53 percent).
Jarah Euston from Flurry commented about the report’s Android mobile gaming findings saying that “it turns out that while we all speak the language of gaming, distinct dialects exist.” Euston added that “With the global gaming market expected to reach $24B by 2017, there’s plenty of room for both international standard-bearers and local delicacies alike.”
