Tag: mobile application

A recent survey has shown that apps play an important role in m-commerce decision making.

The results of a new survey that was conducted by Apptentive have shown that most shoppers will browse through at least one retail mobile app before they actually head out to a brick and mortar shop to purchase the item they have been considering.

The survey involved the participation of 350 people, and was held in July 2015 regarding shopping habits.

What the survey showed was that when consumers were considering making a purchase, many of them would turn to a mobile app, or several applications, to help them through the decision making portion of their purchasing experience. The data leaned heavily to the side of using mobile technology when retail shopping was involved.

The survey showed 88 percent of shoppers used a mobile app from one of their favorite retailers.

It also revealed that 61 percent of the participants said that they had used those mobile apps within the month prior to having participated in the survey. A smaller number of the respondents, 26 percent, said that they used their retail apps on a regular basis – that is, 7 or more times per month.

Overall, the mobile device users would look to their apps to help them to prepare to head out and go shopping. They would usually have finished using those applications ahead of actually arriving at the brick and mortar shop. Apptentive called the behavior “app-rooming”, as 71 percent would use the application as a kind of digital showroom, to look through the specifications of a product before actually heading over to look at the physical item that they wished to purchase. Those shoppers conducted this app-rooming behavior at least one time every month.

Once they actually reached the stores, they would still use the mobile app, but not quite as much. Just slightly more than half of the respondents to the survey had used retail apps while they were actually within the store itself. Still, over half is a highly significant proportion of the customers that make their way into a store on any given day.

Commuters who are using the two train lines in India will be able to use cell phones to buy tickets.

A new mobile ticketing system will soon be launched to make it possible for commuters in Haryana, India, who travel between Palwal and New Delhi to be able to purchase their unreserved tickets by way of cell phones.

All that is required is a smartphone and the appropriate mobile app and the user can buy tickets on the device.

This mobile ticketing program will be implemented as of August and is a component of a broader strategy to convert unreserved tickets into a paperless system. It is also meant to help to reduce the need to stand in line and purchase those tickets. This system will be available to users of Android or Windows based smartphones. All they need to do is download the free Unreserved Ticketing System (UTS) app.

With the app, the mobile ticketing features become available to the device user who can display their ticket to officials.

The railway ticket can be purchased through the use of a credit or debit card that is entered into the application. With the UTS app, commuters who are asked to show their tickets by railway officials can simply display the information on their mobile device screen.

This app makes it possible to buy a paperless ticket for a destination anywhere along the Delhi-Palwal section of railway, which spans 32 miles. Along this stretch, there are 15 different stations, including Nizamuddin, Tughalakabad, Faridabad and Ballabgarh. All of those stations will be covered by the paperless mobile tickets service.

The system was created by the Centre for Railway Information Systems (CRIS) “utsonmobile”. The mobile app can be downloaded from either the Google Play store or the Windows Store, as appropriate. Once it has been installed, it walks the user through all of the required steps for making the ticket purchase, on-screen.

That said, despite the fact that the hope is that the majority of commuters will use the mobile ticketing system, the traditional ticket windows will still be available to travelers who wish to buy paper tickets.