Tag: mcommerce

The company’s move to create a smartphone specific website has rapidly paid for itself.

According to two execs from Crocs, their recent decision to create a website that was specific for mobile devices such as smartphones and tablets has been a tremendous success, as the mcommerce site was able to earn back the money needed for its creation within a period of only two months.

The channel has clearly shown itself to have tremendous profit potential, when used correctly.

This information was revealed at the “Increasing Mobile Conversion through an Emphasis on Usability and Design” session at eTail West. Also speaking were execs from Skava and the Wyndham Hotel, with Artisan Mobile’s CEO, Bob Moul, acting as moderator. Throughout the discussions regarding the advantages of mcommerce, the global ecommerce mobile product manager from Crocs, Keith Baltus, pointed out that while the conversion rate that is currently generated over smartphones may be quite low at the moment, every little bit goes a long way in terms of elevating the results that are achieved.

The affordability of mcommerce makes it possible for some experimentation.

Baltus admitted that he had felt “pretty conservative” about the forecasts that he was expecting from the mobile commerce website. He felt that there would likely be an incremental revenue increase of about 5 percent per locale per device. That said, he has now seen that they essentially “blew that out of the water”. Within the first two months of having launched the smartphone friendly site, they’d already paid back their investment.

Until the new site for mobile shopping was put into place, Crocs had been relying on a desktop site that would render for mobile. However, this latest investment brought a new second website that was dedicated specifically to smartphones and tablets and the effort has caused mcommerce conversion rates to spike. In fact, in some of the company’s Asian markets, there has been an increase of close to 100 percent.

As the discussion continued, Baltus pointed out that conversion over smartphones rose by 50 percent and tablet based conversions received a 10 percent boost. He underlined usability as one of the primary drivers of the improvements that were recorded. Crocs notes that smartphones currently account for 7% of its e-commerce revenue, with tablets accounting for 13% of total e-commerce revenue.

Powa Technologies unveils its new mobile platform

Powa Technologies, an e-commerce startup based in the United Kingdom, has unveiled its flagship products, called PowaTag. The startup has raised more than $100 million in funding from various sources over the past several months. Much of this funding has gone into the development of PowaTag and the company’s various other initiatives. PowaTag may grow to become a very prominent mobile commerce platform through its use of QR codes and voice recognition technology.

New platform designed to be an expansive solution for both retailers and consumers

PowaTag is designed to be a sort of all-in-one platform, allowing consumers with more flexibility when it comes to mobile payments. The platform is also designed to be an appealing solution for brands and retailers that have become very interested in engaging with a mobile audience. This is becoming increasingly important for retailers as consumers become more reliant on their mobile devices. If a retailer or brand is unable to engage these consumers effectively, they could fall victim to obscurity.

QR codes are becoming popular mobile payments tools

Powa Technologies has also created PowaTags, which are essentially branded QR codes. The company claims that some 240 brands have signed up to make use of PowaTags and these codes may soon be appearing in magazines and newspapers in the coming months. QR codes have already established a strong position in advertising, but they are also beginning to become very popular in the mobile commerce space. These codes can be used to make mobile shopping more convenient and help consumers authenticate mobile payments.

Powa Technologies may be able to compete with the crowd of other startups that are working in the mobile commerce sector

While Powa Technologies has managed to win a great deal of support from various sources, there is still a significant amount of competition that the startup must overcome. Powa Technologies may not yet be ready to compete with the large companies that have entered into the mobile commerce field, such as Google, but it could edge out the numerous other startups that are seeking to provide mobile-centric services to consumers and businesses alike.