Tag: mcommerce

Mobile commerce to find more success in Peru this year

Mobile commerce could become a major boon for companies in Peru. SafetyPay Peru believes that the rise of mobile commerce could lead to a 15% increase in sales for companies that work to engage those with smartphones, tablets, and other devices. Device penetration has made consumers more mobile-centric and companies may have to follow suit in order to find continued success in the coming years. These companies will, of course, have to overcome potential security issues in order to effectively serve mobile consumers.

Consumers are becoming more confident in the security and services of companies participating in the mobile commerce space

In Peru, more consumers are beginning to participate in mobile commerce. This is due to growing confidence that consumers have in platforms that allow them to shop for and purchase products with their mobile devices. In the past, security concerns had lead many consumers to avoid mobile shopping. Companies offering mobile commerce services have worked to make their solutions more secure in order to protect consumer information. This has lead to consumers becoming more confident in the mobile sector, which comes with a willingness to purchase products through shopping platforms.

Retailers will have to become more comfortable with mobile technology in order to connect with consumers

Retailers may have trouble engaging mobile consumers because they are not well versed in mobile technology. Many retailers focus on traditional channels in order to connect with consumers, but they are beginning to feel pressure to become more mobile-centric. One way retailers are trying to connect with consumers is through offering them special deals if they make purchases through a mobile device.

Mobile commerce to see significant growth in the near future

Peru is expected to see a major increase in mobile commerce activity in the coming months. More companies are likely to bring their mobile payment services and other solutions to the country in order to find success in the thriving mobile space. Mobile commerce still faces significant challenges, but companies are likely to overcome these challenges and make the sector more valuable in the near future.

A recent report has shown that retailers are struggling to boost site use among smartphone based shoppers.

Though it may seem quite easy to applaud the growth of mobile shopping and to feel that it is simple to hop on board and offer people a great m-commerce experience, provided that the site is smartphone-friendly, retailers are discovering that customer habits make things more challenging than anticipated.

Among the main problems is that shoppers are less likely to browse around when they use mobile devices.

A recent study, conducted by SimilarWeb, found that people using mobile shopping are viewing a smaller number of pages per site visit. Last year, the average online shopper using a desktop or a laptop viewed an average of 8.3 pages per site visit. That said, the average shopper using m-commerce channels such as smartphones and tablets saw only 5.8 pages. When it comes to trying to encourage people to add more to their carts, that represents a considerable reduction in opportunity for retailers.

The research also found that mobile shopping cuts down on the length of time of the visit, as well.

SimilarWeb determined that when shopping over desktop or laptop, people would browse around for an average of 6 minutes and 50 seconds on a retail site in 2015. However, when using mobile devices, that length of time fell considerably, plummeting to only 4 minutes and 29 seconds.

According to the firm’s digital insights manager, Pavel Tuchinsky, “Engagement and time on site has not been maintained in the transition toward mobile shopping.” That said, Tuchinsky also felt that there was a solution to this challenge. He explained that “Retailers must continue to embrace the rapid change towards mobile, including better checkout flows, and integration between desktop and mobile sites.”

It is no mystery that mobile shopping is becoming exceptionally important to shoppers. In the United States, it’s estimated that about 55.8 percent of all retail site visits came from users of smartphones and tablets in 2015. It will be up to retailers to try to keep on top of these trends and to better understand what their customers want if they intend to stay ahead in online sales.