Tag: mcommerce

Mobile commerce is expected to lead the growth of online payments adoption in Malaysia.

According to iPay88, the leading online payment service provider in South East Asia, Malaysia’s m-commerce market will lead the growth of online payments adoption through mobile shopping. The executive director of iPay88 Chan Kok Long said that mobile commerce is now the hot trend to watch and that based on the ratio of the company’s mobile traffic – including its total online payment transactions – digital payment transactions make up nearly 70 percent of the Malaysian market, reported Marketing Interactive.

The mobile commerce trend is expected to rise as the number of mobile device users increases.

Last year, iPay88 recorded that 3.7 million online shoppers who made purchases via its systems used a mobile device. Back in 2014, this number was only 2.0 million, clearly revealing that the growth of mobile shopping in the country is accelerating at a huge speed. So far, this year, iPay88 has reported that in the first quarter 1.6 million shoppers have already made purchase via mobile.

With the number of mobile users increasing in Malaysia, the m-commerce trend is forecasted to increase. In 2015, mobile penetration reached 136 percent with 47 percent of Malaysians using their mobile phones to shop online.

Additionally, iPay88 has also noticed an increase in the number of merchants actively promoting mobile purchases this year. The company also noted that the percentage of mobile traffic has risen significantly from 27 percent in 2014 to 38.4 percent in 2015 to 48.6 percent in 2016 so far.

Malaysia’s m-commerce market ranks third in terms of mobile shopping growth rate in Asia.

This statistic comes from a mobile shopping survey conducted last year, which revealed the country’s mobile shopping growth rate to be over 20 percent from 25.4 percent in 2012 to 45.6 percent in 2014.

Amazon, Apple, Google Play, Walmart and several other popular international online stores have recorded a growing number of consumers making purchases via mobile. However this doesn’t come as a surprise.

“No doubt the availability of cheap smart phones and laptops have made the Internet accessible to a whole new demographic. The advent of tablets and smart watches has also broadened the spectrum of Internet usage,” said iPay88’s executive director Chan Kok Long.

In terms of the m-commerce market in Malaysia, ticketing accounts for 35 percent of purchases made via smartphones, while marketplace/group buying makes up 29 percent. However, when it comes to airline tickets, these items are mostly purchased via tablets.

Even leading brands in the country are finding it difficult to provide consumers with the mobile experience they want.

Australia’s leader in retail m-commerce is a company called The Iconic, and while that particular brand may be doing well, as a whole, retailers from that country are facing quite a struggle in pleasing smartphone based shoppers.

This, according to the results of a new study that were released by Episerver.

The Episerver study looked into 20 of the Australia’s “bench mark” retailers and assigned them a score based on a range of different criteria. These various factors produced a final score that rated the companies on whether or not the m-commerce experience met the expectations of consumers. There were more than 100 smartphone and tablet users who participated in the survey that led to the final ratings in the study.

The m-commerce rating study, titled the “Episerver Mobile Commerce Report”, placed The Iconic in the top spot.

That company received a mobile commerce experience rating of 66.47 percent. It was able to demonstrate that it had implemented a successful strategy over tablets and smartphones, in addition to effective apps across both of the two largest platforms: iOS and Android. Still, regardless of the highest scores achieved by The Iconic, it was still clear that iPad users still believe the brand’s mobile app could use some assistance, as it received a score of only 49 percent from users of that device.

The brand that came in second was Kogan. That brand’s overall score was not much lower than The Iconic, at 64.96 percent. In third place was OzSale at 57.40 percent. Despite the fact that Catch of the Day was not among the top three, it was the app that received the best score in terms of the iPad app it offered. Equally, even though Kogan was in second place overall, it received the top rating for the mobile website (which scored 73.75 percent overall).

Among the other companies that did well in their overall m-commerce experience were Dan Murphy’s, Lorna Jane and JB Hi-Fi. Still, there were a large number of the overall 20 bench mark brands that did not do well at all. The average score across all 20 of the retailers – including the highest scores – was 34 percent. This was notably lower than the average of all other countries that were surveyed in this study.