Tag: m-commerce

Survey shows that mobile sites and apps are priorities for retailers

Indian retailers may be ahead of other companies when it comes to preparing for the rise of mobile commerce. StoreHippo, a platform that provides retailers with mobile e-commerce websites, has released the results of its latest survey concerning the retail sector and its engagement of the mobile space. The survey found that many retailers believe that mobile sites and applications are extremely important for all businesses. In other countries, retailers are lagging behind in mobile engagement.

Retailers are more likely to succeed if they have mobile websites and applications

The survey shows that 78% of respondents felt that retailers that have mobile websites and mobile apps are more likely to succeed in the changing market. A growing number of consumers are beginning to use their mobile devices to shop for and purchase products, both online and in physical stores. Retailers are beginning to feel pressure to engage the growing mobile audience and this involves the development of a mobile website and, in some cases, mobile applications that support mobile commerce.

2015 may be the year when mobile commerce experiences explosive growth

StoreHippo CEO Rajiv Kumar believes that 2015 will be the year in which mobile commerce comes into its own. Increasing Internet and smartphone penetration is having a major impact on the way consumers shop. Retailers that adapt to changing market trends are more likely to find success among mobile consumers. Those that refuse to become mobile friendly may find it more difficult to compete with other retailers and could face obsolescence in the coming years.

India continues to be a prominent mobile commerce market

India is considered one of the fastest growing mobile markets in the world. More consumers are becoming interested in mobile commerce, which is pressuring retailers to become more mobile-centric in order to connect with a new generation of consumers. India is likely to continue growing as a prominent power in the mobile commerce sector as more companies and consumers become involved in this space.

The handmade cosmetics retailer has been a holdout until now but has finally created a scent and mood application.

Cosmetics retailer, Lush, which is best known for its handmade products, has finally taken its very first steps into the m-commerce sphere with the launch of a new mobile app for iOS devices that gives shoppers the ability to browse through its items based on their mood or a fragrance they like.

The design of the app was meant to focus on the sensory experience of their various retail offerings.

The m-commerce app gives users the chance to search and browse through categories based on a number of different factors, including the scent, feel, and mood of a given product. Each of the products is then displayed in styles and colors that are detailed and rich. Next to the name of each product on its individual description page is a complete list of all of the ingredients that it contains, as well as high resolution videos and pictures.

In order to create the m-commerce app, Lush worked alongside the ustwo digital product studio.

The digital product owner at Lush, Adam Goswell, explained that “Working in such close collaboration with ustwo gave us the opportunity to create something really great together, that benefits from ustwo’s experience in delivering great mobile experiences coupled with the brand knowledge and design/creative input from Lush – it made for a formidable team.”

The lead designer at ustwo, Dev Morgan added that it was challenging to be able to organize such a vast selection of varied content for the mobile commerce channel. They, therefore, used native code processing power in order to “incorporate cues from the current website,” so that it became possible for them to be able to accomplish and display a great deal more.

Goswell and Morgan will be looking to broaden the m-commerce app across the international markets at Lush over the next twelve months, but both companies have expressed their happiness and excitement over their first foray into the mobile marketplace. The cosmetics retailer may have taken its time in stepping into the smartphone based shopping ecosystem, but now that they have done it, they have made certain to do it in a way that reflects their brand.