Tag: kabam

Tencent gears up to take over a massive mobile games marketplace

The tech giant from China is taking aim at gamers and doesn’t plan to slow down any time soon.

Tencent Holdings Ltd. has already grabbed hold of the top spot when it comes to being the leader in the mobile games category in China, but now it is stepping outside its home borders and is aiming to lead the way throughout other marketplaces, as well.

The company intends to start exporting games made in China into the United States and other markets.

In order to accomplish this goal, Tencent is working with San Francisco mobile games publisher, Glu Mobile Inc. Back in April, Tencent purchased a considerable stake in that company and they will now be working together to bring “WeFire”, Tencent’s most successful shooting game app, into the United States as well as other Western countries in 2016. Another one of its games – though the name has not yet been revealed – will be taken into the Japanese market next year by way of Aiming Inc., a local mobile game publisher.

Should Tencent be successful in taking its mobile games into other countries, this could change the entire marketplace.

Tencent - Mobile GamesThis will also provide Tencent with a powerful new avenue of growth as the current global mobile gaming marketplace is currently expected to grow to about $30.1 billion this year. That would mean that the figure would nearly have doubled since 2013, when it had been $17.6 billion. This, according to Newzoo research firm statistics.

The WeFire game app from Tencent is currently the most successful shooting game in China. Now it will be brought to the U.S. and other countries in order to go up against the top games in those markets. When a top grossing game reaches a leading spot in a specific market, it can bring in over $1 billion in revenue. However, when it becomes a global sensation, that figure can rise to $3 billion or even $4 billion, said the chief exec of the Kabam Inc. U.S. mobile game company, Kevin Chou.

That company intends to step into the mobile games market in China, next year. Alibaba Group Holding Ltd, a massive rival to Tencent, has a minority stake in Kabam.

Disney finds success with mobile games

Mobile games become a valuable revenue stream for Disney and Marvel

Mobile games have proven to be quite rewarding for Disney. The company has reported that it has established a strong revenue stream in licensing Marvel property to mobile game developers. Companies like Kabam have used their licenses to produce games that have become resoundingly popular among consumers. Due to the success of these mobile games, Disney is likely to continue placing emphasis on the mobile sector in order to find greater degrees of success.

Marvel Contest of Champions proves to be a resounding success

Kabam found significant success with its Marvel Contest of Champions game, an arcade fighter that has established a massive following. According to estimates from Thinkgaming, the game produces approximately $293,000 in daily sales, on average. The game is only six months old and boasts of more than 750,000 daily actives users. Marvel Contest of Champions holds a higher daily revenue and active user base than other games that have also become rampantly popular among consumers.

Mobile games continue to appeal to a wide audience of consumers

Mobile Games - DisneyMobile games are attractive because of their convenient nature, much like mobile payments. These games can be played at anytime and anywhere in the world, making them an attractive form of entertainment for consumers that travel frequently or have time to spare. The mobile space is quickly becoming one of the most lucrative aspects of the game industry, and more developers are beginning to focus their efforts on the mobile space in order to find success.

Disney may place more emphasis on the mobile sector

Disney has a long history in the game industry, producing titles that have enthralled millions. The mobile sector is providing the company with new opportunities, especially now that Disney is closely tied to Marvel. The success that Marvel has found in the film business has generate hype for games that make use of its intellectual properties, and these games have managed to attract the attention of gamers. Mobile games will likely play a larger role in Disney’s overall business plan going into the future.