Tag: india mobile gaming

Mobile games industry in India is on the edge of great health

The smartphone gaming sector has reached unprecedented levels within the country and it is becoming very strong.

When it comes to success in the mobile games industry, India has been taking off at an explosive rate, to the point that many have been saying that it is reaching the level of being very healthy and quite self-sustaining.

This was greatly driven by the sale of game app publisher, Indiagames, to Disney, back in 2012.

Since that time, the country has seen a number of startups that have received significant investments and that are now growing to mature contributors to the global mobile games ecosystem. According to one of the co-founders of Indiagames, Samir Bangara, who is still heavily involved in that market, India has been taking off when it comes to game apps, but it is only just getting started. The sale was closed for an estimated $80 million to $100 million, though the exact figure was never officially disclosed. Bangara is now the co-founder and managing director of Qyuki Digital Media, a “dot video” company.

As fast as mobile games development has been moving in India, the forecasts show that it will only accelerate.

Mobile Games - IndiaAccording to Bangara, who is considered to be one of the top experts in this area in India, as fast as mobile gaming developers seem to be moving right now, it is only at this moment that the acceleration point is expected to truly take off. Although the marketplace still has the typical challenges ahead of it, those are occurring around the world and not exclusively in the Indian market.

The strong foundation that the country has been building over the last few years, combined with the massive population has allowed it to maintain a considerable strength even in its earliest years. The startups in this area have managed to find enthusiastic investors and have the support that they need to get themselves off the ground. A large enough number of those mobile games businesses have now managed to reach the point that they are becoming mature, to the point that they are not as dependent on outside funding but are now self-sustaining.

Mobile gaming is becoming increasingly attractive to Indian consumers

The marketplace in India is starting to experience the same level of “app fatigue” being seen elsewhere.

A recent study conducted by Forrester Research in India has shown that consumers will be spending a growing amount of time on their devices, but will be using fewer apps, with a preference for mobile gaming over other types of applications.

The app fatigue that is being seen in other regions of the world is clearly setting in within this country.

This trend has been especially notable in developed markets such as the United States, and Forrester Research stated that it will not take over as quickly in India for a while. The report was entitled “Predictions 2015: Most Brands Will Under-invest In Mobile”. It showed that while device users in India may be showing signs of app fatigue, their love of mobile gaming remained strong.

The report showed that mobile gaming will be, to some extent be immune to the upcoming wave of app fatigue.

Mobile gaming - India consumersThe report indicated that smartphone apps are going to start to become less popular among Indian mobile device users, but at the same time, mobile games will start to increase in popularity, to a certain degree. In the United States and the United Kingdom, the average smartphone owner will use an average of 24 apps every month, but 80 percent of their time will be spent on only five of those, as a result of app fatigue.

According to iVoice Ventures’s Venky Vaiyapuri, though many smartphone users are downloading applications, many of those apps will go unused. There are also many applications that remain entertaining only when they are new and that become boring over time. Vaiyapuri explained that there are simply too many apps and this is not appealing to consumers.

He used Angry Birds as an example. While many people download that mobile gaming application, not many will use it or will continue to use it over time. He stated that “We will soon follow the US and UK markets and lose interest in downloading apps.” A Vodafone India spokesperson added that India hasn’t yet reached the level and energy of monetization seen in developed markets.