Tag: google mobile ads

Mobile ads through Google include streaming tech

The technology giant has now made it possible for marketers to stream an app from the web into a device.

Recently, Google changed the way web searchers could discover the information they were seeking to find, even when it was located exclusively within an app, as it has developed a way to use mobile ads with streaming and has now implemented it.

This makes it possible for search results to include what had previously been content exclusive to mobile apps.

Using this new streaming tech, it means that when a query is made in Google over a smartphone or tablet, the results that appear will not be limited to websites. They could also include information that had previously been inaccessible outside of downloading and launching a mobile app. Now, the search engine will also provide results including in-app content and the app can be streamed from the web to the mobile device if it is not already installed. This will mean that mobile ads will also appear in front of people who are streaming the apps, not just those who are running them from their own device.

The mobile ads that can be displayed when the app is streamed include those running on the AdMob network.

Google - Mobile AdsAt the moment, that network is estimated to reach around 650,000 mobile apps, so the publishers of those apps will now be able to create ads that are actually smaller versions of the full sized mobile games, up to a maximum of sixty seconds.

Furthermore, beyond the difference that has been made in the mobile app streaming, Google has also announced that it is bringing in a second type of app install ad formats, which will involve ads that are swipeable, more engaging and more mobile friendly. They have been called “Interactive Interstitials”.

According to the new head of product for mobile advertising at Google, Sissie Hsiao, the purpose for these two new app install formats is to make it possible for developers to connect with the right users for their applications.

These mobile ads aren’t just to help an application to be downloaded. Instead, Hsiao pointed out that it will improve the rate of download by actual users. The reason is that the current trend shows that many applications are downloaded but are used only once or even never once they’re on the device.

Google says mobile ads benefit from gadgets with larger screens

As the focus shifts to a multi device experience the search engine giant is making a number of considerable discoveries.

Mobile ads are a relatively recent component of the overall strategy at Google and, following its recent shift to focus on being more friendly to smartphones and tablets, and the technology giant has been developing a massive amount of insight about this advertising channel, particularly since “mobile-geddon”.

This insight seems to be guiding the company well, according to its senior vice president of ads and commerce.

That individual, Sridhar Ramaswamy, has explained that the company is handing its move to a multi device experience well. He has pointed out that selling mobile ads to advertisers could be more challenging when the majority of those advertisements end up on mobile devices, because they have screens that are smaller than standard desktops and laptops. Marketers hesitate because many consumers find it to be a hassle, or not adequately secure to follow an ad to the point that they will actually make a purchase.

However, Google is working hard to make sure that it can halt the slipping prices of its mobile ads.

Mobile Ads Benefit from Larger Screens - iPad TabletThe Wall Street Journal recently released a report that underscored Google’s efforts to improve the value of its advertising options. It has found that it can greatly benefit from the recent shift in the mobile technology toward the use of devices with larger screens.

Two of the devices that have effectively shown that consumers are interested in smartphones and mobile devices that have larger screens include the iPhone 6 and iPhone 6 Plus, which were launched by Apple, last fall. Similarly, the flagship Google smartphone that was recently released, the Nexus 6, features a large 5.9 inch screen.

While addressing the topic of mobile ads, Ramaswamy said that “As phones get bigger the space issue becomes less challenging.” He added that “This is essentially a tablet. People’s ability to navigate sites and fill out forms and such goes up tremendously,” as he withdrew his own Nexus 6 device to illustrate the point that he was making. These larger screen size trends, combined with the new data storage at Google, described in another Wall Street Journal report, indicate that the company is making every effort to overcome the decreasing willingness of marketers to pay for advertising on mobile screens.