Tag: germany mobile payments

Mobile payments gain more support in Germany

German companies are working together to promote mobile commerce throughout the market

NFC-based mobile payments are receiving more attention in Germany. The country’s retailers and mobile carriers are beginning to promote NFC technology as a way to participate in mobile commerce. A growing number of consumers have been demanding new mobile services that allow them to purchase products with their mobile devices. Many of these services are based on NFC technology, but relatively few German companies have embraced this technology in order to engage mobile consumers.

2,000 NFC-enabled payment terminals to be deployed in Germany

Vodafone Germany, Deutsche Telekom, and Telefonica are working with six major retailers throughout Germany to introduce new mobile point-of-sale terminals. Some 2,000 of these terminals are being provided to retailers in Germany. These terminals are equipped with NFC technology that will allow them to accept transactions being made from mobile devices. In order for these transactions to be conducted, however, the devices themselves will also have to make use of NFC technology.

NFC technology continues to play a major role in the mobile payments space

Mobile Payments - NFC TechnologyNFC-enabled mobile devices had been rare in the past, but these devices are now quite common throughout several prominent markets. NFC technology currently makes up the majority of the mobile payments infrastructure, and devices that are equipped with the technology have little trouble participating in the mobile commerce space. Retailers have been somewhat slow to embrace the technology, however, due to the costs associated with purchasing and upgrading existing point-of-sale terminals. With the help of other large companies, retailers may be able to mitigate these costs and establish a foothold in the mobile payments scene.

Germany’s mobile commerce market is beginning to become more lively

Germany’s mobile commerce scene is somewhat less active than what can be found in other markets. While consumers have shown significant interest in mobile payments, they have not shown aggressive support for services that allow them to pay for products with their smartphones and tablets. This may change in the coming years, as retailers become more accommodating of mobile shopping.

PayPal launches new mobile payments service

PayPal teams with Orderbird to expand presence in Germany

PayPal has become an aggressive force in the mobile payments arena. The company has been establishing a strong presence in several mobile markets around the world and has become one of the most accessible mobile payment platforms because it is not based solely on NFC technology. PayPal has launched a new service in Germany that is meant to further bolster its presence in the European mobile sector. This service was launched with the help of Orderbird, a startup mobile commerce firm based in Germany.

Service aims to put a new twist on commerce

The new service is called PayPal CheckIn and it is designed to create a more personalized shopping experience for consumers. Using the service, a consumer can build a profile like they would on a conventional social networking site. This profile is activated when a person enters into a store that is using the PayPal CheckIn service. This is a form of geo-location that is similar to social networks like Foursquare and Facebook. Using the profile associated with the service allows consumers to shop for products they may be interested in based on their shopping history.

Orderbird customers show interest in PayPal services

Mobile Payments Partnership - PayPal and OrderbirdOrderbird notes that the service will initially be trialed among a small number of businesses, mostly cafes and small retail outlets located in Berlin, Germany. Some 1,700 merchants throughout Germany, Austria, and Switzerland are using Orderbird’s services currently, and these merchants have been showing interest from the new mobile payments platform being offered by PayPal.

PayPal continues to pursue mobile commerce

PayPal already has several mobile commerce ventures it is invested in, with the most prominent being Beacon. The company has managed to attract a great deal of support from consumers looking to engage in mobile commerce but cannot easily do so because of a lack of NFC-enabled device. PayPal has opted to avoid using NFC technology for its mobile commerce ventures in order to make them much more inclusive to the general population.