Tag: facebook mobile

Mobile advertising future looks fresh at Facebook

The social network has now unveiled some new immersive components to its marketing strategy.

Chris Cox, the chief product officer at Facebook, spoke at the Cannes Lions ad festival and provided a great deal of insight into the future of how mobile advertising will appear on the social network.

Cox explained to advertising execs that he has heard their requests and is basing Facebook’s strategy on those needs.

While on stage, he made it clear that he had been paying attention to what the mobile advertising firms wanted when it came to the tools and features that were available to them. He explained that Facebook social media marketing is now headed toward a direction that will provide more creative tools that will allow for more immersive ads. He explained that this would arrive in the form of an entirely new mobile format. The purpose will be to provide marketers with capabilities for developing rich media that will seamlessly combine with the videos that users are enjoying to an increasing degree within their news feeds.

This way, mobile advertising on Facebook will become interactive to a degree that it never has been, before.

Mobile Advertising - FacebookThe concept, which was demonstrated on a Michael Kors watch, behind this new type of social media marketing is that video will be combined with still images, information, and animated images. In this way, the ads will be different and more interactive for smartphone, tablet, and smartwatch users. The user can manipulate the mobile ad in order to obtain the experience that he or she wants. For instance to turn the watch around, to zoom in to see a closer view, or to obtain more details, all that is needed is a swipe across the screen.

Cox also pointed out that Facebook has been focusing on a way to ensure that load times are shortened, as well. It has been developing a new format that is meant to fit snugly into two massive trends that have already been pushing Facebook’s growth forward over the last year and, hopefully, into the future. Those two trends are video and mobile advertising.

Facebook social media marketing takes on YouTube

The most popular social network is now changing its approach to video in a sizeable way.

Social media marketing at Facebook is changing its angle so that it isn’t just a rival of other networks, but of other forms of media sharing, as well, as it has now placed its focus on an entirely new full screen mobile video experience.

Video is seeing a tremendous growth over mobile and Facebook is clearly gearing up to get in on it.

The idea is to introduce a video experience to the mobile app at a dramatic scale. This will certainly have appeal to those who are interested in using this type of media for social media marketing. It is also a direct reflection on the amount of time that people are spending on their mobile devices when it comes to social networks. At the F8 developer conference, Facebook CEO, Mark Zuckerberg had already indicated that his social network and YouTube would soon be in direct competition with each other.

This new form of social media marketing will change the way that videos are shared on Facebook.

social media marketing - youtubePreviously, it was possible to share video on Facebook, but in order to do that for free, it would need to be posted somewhere – most commonly on YouTube – so that a link could then be posted and the video would embed into their timelines, blogs, or websites. However, Facebook now allows users to host videos on the social network and then embed them into their blogs and websites.

Facebook already plays a very important role in video, as statistics from Business Insider have indicated that every day there are 3 billion streams of videos on that site alone. That represents the data even before embedding could move the social network onto other sites, as well. Typically the videos played on Facebook were embedded from YouTube. Now, that will no longer be necessary and it will likely cause things to change quite dramatically in the way that people share their videos.

The potential impact that this can have on social media marketing trends are considerable and it will be interesting to watch the shift in usage.