Federal Reserve takes note of the growing prominence of mobile payments throughout the country
Mobile payments are catching on in the United States. According to information from the Federal Reserve, more people are using their smartphones to manages their funds than ever before. Doing so represents a convenient way to conduct commerce, as mobile devices can be used anywhere and at any time. The Federal Reserve has made note of a spike in mobile banking from 2013, with more people opting to manage their bank accounts online from a smartphone or tablet.
Smartphone users are showing favor for mobile banking and mobile commerce in general
According to the Federal Reserve, 39% of smartphone owners are actively using a mobile banking application, an increase from the 33% of consumers that did so in 2013. The agency has also made note of an increase in mobile payments in 2014. The agency’s information shows that 22% of smartphone owners made a mobile payment in 2014, up from the 17% of mobile consumers that did so in 2013. Notably, the vast majority of those that did make a mobile payment did so by using QR codes, which have become a very powerful mobile commerce tool.
Banks are seeing more mobile activity thanks to new payment services that have been launched recently
Banks in the United States expect mobile banking and payments to gain popularity. One of the reasons more consumers are showing interest in mobile payments has to do with the launch of new services, such as Apple Pay. Most of the country’s major banks signed up to support Apple Pay when it launched in October of 2014, and many have seen an increase in mobile payments activity since then. According to Apple, $2 of every $3 spent across Visa, MasterCard, and American Express networks is being made through Apple Pay.
Better security features are making consumers more comfortable with the concept of mobile payments
Mobile payments are expected to continue gaining traction throughout the United States. Consumers are becoming less wary of mobile commerce as services become more secure and capable of protecting their financial information.
Visa believes that digital tokens are making consumers more comfortable with mobile payments
Tokenization is a leading driver behind the adoption of mobile payments, according to Visa. The company’s global head of mobile products, Bill Gajda, believes that the introduction of tokenization is making the mobile payments space more secure. As such, consumers are more likely to participate in mobile commerce and businesses are feeling more comfortable about protecting the information of these consumers. More platforms are expected to adopt tokenization in the coming years, with the new Samsung Pay service supporting digital tokens when it launches later this year.
Digital tokens serve as a way to protect the financial information of consumers
Tokenization is a relatively new practice in the mobile commerce space. The process involves attributing digital tokens to financial information at the time a mobile transaction is made. Most mobile payments platforms require users to link their credit or debit card information so they can be used. When a transaction occurs, a sequence of numbers is attributed to this information, which can be used to authenticate a payment. Through this process, no financial information is actually passed from consumer to merchant, making the transaction sector for all parties involved.
Mobile payments space may grow more secure through the use of digital tokens
Visa believes that tokenization will be a boon for the mobile payments sector, which has had a struggle with security issues over the past few years. Visa believes that more platforms will embrace tokenization as more consumers become involved in mobile payments. Apple Pay is one of the most prominent services that supports tokenization. Apple partnered with Visa in order to make use of digital tokens, which has significantly improved Apple Pay’s already considerable security features.
Samsung to use Visa’s tokenization service for its new payment platform
Samsung will also be working with Visa to make digital tokens possible. Samsung Pay is slated to launch later this year and will compete with other mobile payments services that are available on the market. The success of the platform may draw yet more attention to the use of digital tokens and encourage other companies interested in mobile commerce to make use of tokenization as well.
