Tag: apple mobile payments

Mobile payments are growing slowly

| September 24, 2015

Consumers are showing concern for the security and capabilities of mobile payments services

Mobile payments are growing quickly, but consumers are still not convinced that new payment technology will take hold. According to a new survey from Trustev, many consumers are still concerned about the security issues that exist in the mobile payments space and they are not certain that using a payment platform is in their best interests. As such, many have been slow to embrace mobile payments platforms, even if these platforms offer secure and convenient services.

Survey shows 1 in 50 iPhone 6 owners use Apple Pay regularly

according to the survey from Trustev, only one in 50 of the people that own an iPhone 6 actually make use of Apple Pay, Apple’s new mobile payments service, on a regular basis. The platform was released late last year and has managed to find some traction with consumers, but it has yet to become a commercial success. One of the reasons consumers are not showing aggressive interest in mobile payments may be a confidence issue.

Lack of confidence in mobile payments services is leading to low adoption among consumers

Mobile Payments - SlowIn the past, companies releasing new payments services have shown relatively little confidence in these services, which has had a significant impact on consumer adoption. Consumers have expressed concerns over modern payment services as well and this lack of confidence may be making mobile payments, as a whole, unattractive to consumers. Security is another issue that mobile payments faces, and security concerns are beginning to drive consumers away from new payment services.

Payment fraud is a major issue that organizations in the mobile payments field must worry about

Payment fraud is becoming a major concern for those involved in the mobile payments space. According to Chargeback911, payment fraud caused approximately $32 billion in financial damage in the United States in 2014. This is a 38% increase over the damage it had caused in 2013. Fraudulent payments are not restricted to the conventional commerce place, of course, and the mobile payments sector also faces the danger that fraud represents.

Apple updates its e-commerce store

| August 12, 2015

Apple has introduced buy buttons in its digital store

Apple has made a change to its online store in order to foster growth in mobile shopping. For several years, Apple has kept product information separate from commerce. Those interested in purchasing products, such as an iPhone, would have to visit a different website, which served as Apple’s digital store. Now, however, Apple has introduced “buy” buttons, which will make e-commerce more streamlined and give Apple a way to provide convenient services to consumers.

Change will be more accommodating of mobile consumers with smartphones and tablets

The change comes as Apple becomes more aware that consumers want to explore, research, and shop for products in one place. Having to visit multiple different sites when trying to purchase and research products is seen as inconvenient, so Apple unified the process by including a buy button that will allow shoppers to make a purchase quickly. Streamlining the process could help Apple establish a stronger foothold in the e-commerce space, especially as the company continues to expand into the world of mobile payments.

Apple remains slow when updating its e-commerce store

e-commerce - Apple Apple has been quite slow in redesigning its e-commerce platforms. The company’s digital store is one of the most frequently visited websites in the world, and a significant amount of this traffic comes from mobile shoppers. Despite, this, the company has seen little need to make any significant changes to the website, even when it debuted the Apple Watch, which was only available online.

Updated store will be more convenient for mobile consumers than its previous iteration as Apple begins to focus more on mobile payments

One of the reasons Apple has made a change to its online store is because it was not optimized for mobile viewing. This made it difficult for mobile consumers to use the store and purchase products that they found interesting. Now, the store is more capable of handling a mobile audience and Apple is likely to continue making adjustments to its approach on e-commerce in order to accommodate those using smartphones and tablets to shop online.