Tag: amazon mobile payments

Amazon is taking another step into the mobile payments space

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

Amazon - Mobile PaymentsA growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.

Amazon continues to make subtle moves in the mobile commerce space

Amazon introduces new service that may be attractive to mobile consumers

Amazon may soon become serious competition for PayPal as the company begins to manage subscription payments for startups and small companies. Amazon is growing bolder in its e-commerce efforts and the company is hoping to capture the support of the mobile audience with its new ventures. The company has launched a new service that will allow its 240 million active users to use their financial information stored on Amazon.com to pay their bills online and manage their subscriptions.

PayPal may soon see some serious competition come from Amazon

For years, PayPal has been the leader in this sector, allowing consumers to pay for subscriptions and other services in a convenient fashion, using whatever financial information they have opted to store on PayPal. Amazon has slowly been entering into this field, hoping to meet the growing demand coming from consumers regarding more diversity in the payment services that they use on a regular basis. Amazon’s growing focus on mobile commerce is likely to help its new service win support with mobile consumers.

New service could be a hit with the mobile crowd

amazon - Mobile CommerceAmazon has been testing its new service over the past several months, working with startups and merchants that are interested in connecting with mobile and digital consumers. Those that opted to manage their subscriptions and services through Amazon were likely to spend more money on the products that they favored. In some cases, those using the service spent 30% more on the brands that used the service offered by Amazon.

Competition in the mobile space is growing more aggressive

Engaging mobile consumers has become a major priority for many business sectors. Retailers are working to become more mobile-centric and other businesses are trying to incorporate services that are valuable to the mobile crowd. This has been challenging, however, due to the extremely high amount of competition that exists in the mobile commerce space. Companies like Amazon and PayPal were able to establish a strong foothold in the mobile space early on, but their ability to compete with one another is subject to the whims of consumers.