Tag: amazon mobile payments

Amazon continues to work on its mobile presence

Amazon is beginning to gain momentum when it comes to mobile commerce. The company has already established a strong presence in the mobile space. As of June 2013, approximately 57% of the retailer’s user accessed Amazon with a mobile device. With the launch of Amazon’s Login and Pay service in October of 2013, the company has seen more mobile activity. Amazon is expected to find even more momentum in the mobile field as it continues to develop various mobile-centric initiatives.

Company may seek to bring a point-of-sale solution to physical retailers

As Amazon’s mobile interests continue to gain traction, the company may have plans to bring a point-of-sale solution to physical retailers during the summer of this year. This solution would leverage the Kindle device as a checkout platform. The device would be equipped with a card reader that is similar to platforms offered by PayPal and Square. This would allow consumers to make purchases in a more efficient manner than if they used traditional checkout methods. This solution would also accommodate mobile commerce.

Amazon may opt to birth its own mobile commerce platform in the future

Amazon boasts of over 224 million credit cards that are linked to consumer mobile devices that use the Amazon application. These people have been accessing Amazon to purchase products directly from their mobile devices fairly regularly and this may serve as encouragement for Amazon to develop its own mobile commerce platform. The company’s Login and Pay system is meant to make it easier for consumers with Amazon accounts to pay for products, but this service may also be a precursor to a future mobile commerce platform.

Amazon remains dubious concerning its plans for the mobile space

The company is somewhat notorious for being secretive with its future endeavors. Amazon has expressed strong interest in mobile payments, but has been elusive when it comes to the matter of how it will tackle mobile commerce in the future. Currently, a significant portion of mobile shoppers make use of Amazon on a daily basis, giving the company a strategic advantage if it does decide to break into the mobile commerce space more aggressively.

Although it wasn’t very long ago since the tech speculation blogs couldn’t stop talking about the card reader, it may be gone.

Amazon, like Apple, Google, and other tech giants, is always a beloved topic for the technology rumor mill and, until recently, it was strongly believed that the online retailer was in the midst of developing certain devices above and beyond its Kindle tablets and e-readers, including a mobile payments gadget.

The speculations about that particular machine, however, have begun to fade, across the map.

Although it was difficult to read the Amazon headlines over the spring and summer and not find a new update of some form regarding a mobile payments card reader from the company, it seems that the attention has been turned away from that type of device and is now looking into a smart-watch, a smartphone, or even a video game console.

This suggests that there won’t be much more to say about that particular mobile payments device.

Despite all of the hype, excitement, predictions, and claims backed by “official sources”, it looks as though any chance that these mobile payments card readers from Amazon will come to reality is all but gone. Even if that is something that Amazon may investigate in the future, it doesn’t look as though such an idea is anywhere but on the back burner, at the moment.

At the same time, Amazon is still reportedly planning to use an app and mobile payments to be able to sell physical products. The in-app purchasing strategy is well on its way and has gained the company a tremendous amount of attention over the last while not only from tech experts, but also from app developers.

According to a new report, the application programming interface (API) has been in the market for some time now, regarding the in-app purchasing at Amazon. At the moment, this gives consumers the opportunity to purchase digital content, such as expansion packs, in-game currency, and electronic versions of books and magazines.

As this technology has been greatly successful, purchasing and mobile payments within an in-app experience will soon be making its way to the physical products environment, as well.