Tag: amazon mobile payments

Amazon takes a new approach to mobile commerce

| September 3, 2013

Mobile commerce continues to grow with consumers

It is no secret that mobile commerce is becoming much more than a trend around the world. Tech-savvy consumers have flocked to the concept of mobile payments and even those without smartphones and tablets are finding ways to purchase products online with their mobile devices. There is a significant level of buzz surrounding the mobile commerce space currently, which has encouraged large companies to enter into this scene in order to find success. Amazon is one of these companies.

Amazon announced new affiliate program for app developers

Amazon already boasts of one of the strongest presences in e-commerce, but the company has been growing more interested in the mobile sector in recent years. The company has been involved in its own mobile payments initiatives, but is now taking a step to get applications developers more involved in mobile commerce. Amazon has announced a new program that will provide developers with a 6% commission on all products that are features in their applications. The program will be restricted to Android applications for the time being.

Mobile Commerce - Amazon Affiliate program proves successful for Amazon

Amazon currently boats of some 900,000 affiliates that account for approximately 40% of the company’s revenue. These affiliates are paid a commission for featuring Amazon advertisements on their websites and commissions tend to range from 4% to 25%. The company’s affiliate program has been very popular and quite lucrative. Amazon believes that it can bolster its mobile commerce market share by mimicking this program in other sectors, such as the applications market.

Mobile commerce venture may boost Amazon’s market share

Given the popularity of applications, Amazon may be able to find some success with its latest mobile commerce initiative. It will also provide developers with a way to become more acclimated to the mobile payments scene. Consumers have already shown their interest in mobile commerce, so Amazon intends to capitalize on this by providing them with more ways to purchase products online.

Amazon and Apple may control the fate of mobile payments

| April 27, 2013

Mobile Payments Apple and AmazonCompanies may holds significant sway over the future of mobile payments

Commerce is changing as mobile technology begins to play a bigger role in the lives of people around the world. Traditional payments are becoming more cumbersome to consumers, causing many to look for more convenient ways to purchase goods and services. Mobile has become the answer to this problem, with consumers flocking to the concept of mobile payments. As with many other aspects of commerce, a handful of companies and organizations are expected to have a major influence on this sector. Amazon and Apple are among those companies.

Amazon begins breaking into mobile commerce

Amazon has shown strong interest in mobile payments for some time, given that much of the company’s business is firmly within the online world. The company is consider an e-commerce giant, putting it in a position to establish itself as a leading power in the mobile commerce field. Indeed, Amazon has been working on its own mobile payments platform that is being designed with security in mind. Apple, on the other hand, has been very cautious of mobile payments, showing serious concern for mobile security.

Apple showing interest in taking mobile payments to a new level

It had been anticipated that Apple would break into the mobile commerce field with the release of the iPhone 5. This, however, was not the case, as the iPhone 5 did not end up supporting NFC technology as had been expected. While Apple had adopted a slow and steady approach to mobile payments, the company may soon be ramping up its efforts. Those involved in the mobile commerce industry suggest that it would be difficult for the company to break into a sector they do not specialize in, largely due to the various issues involved in general commerce.

Apple may serve as a platform for third party services

Apple has been showing signs that it is interested in service as a platform for mobile payments conducted through third parties rather than developing its own mobile commerce platform. To this end, Apple is likely to have significant sway over the industry, as it will play a role in determining which mobile payments services are viable and which could be considered insignificant.