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Tag: alibaba

Mobile commerce and effective marketing ensure growth for Alibaba

| February 3, 2016

Alibaba is finding success despite China’s slowing economy

China’s economy may be slowing down, but that has not stopped Alibaba from seeing impressive gains throughout 2015. During the last quarter of 2015, Alibaba reported a total revenue increase of 32%. The company attributes this growth to the growing number of mobile users in China. Alibaba has been focusing more heavily on mobile commerce in recent years and has managed to find extreme success in this young but rapidly growing sector.

Number of active monthly users has skyrocketed for Alibaba

Alibaba CEO Daniel Zhang has noted that the company has added some 47 million active users on mobile devices. This brings the company’s total active monthly mobile users to 407 million. These people are using mobile shopping apps to purchase goods and services through Tmall and Taobao, two online marketplaces owned by Alibaba. Mobile commerce has proven to be quite lucrative for Aliaba and the company is likely to continue pursuing its efforts in the mobile space for the foreseeable future.

As mobile commerce grows, Alibaba is investing more heavily in effective marketing strategies focused on the mobile sector

Mobile Commerce - AlibabaIncreasing its focus on mobile commerce also means that Alibaba is taking mobile marketing more seriously. With the number of mobile users on the rise, finding ways to effectively engage these consumers is becoming a major priority for several companies. As such, these companies have begun investing more in mobile marketing. Advertisements designed specifically for mobile devices, either on applications or on web browsers, have proven capable of connecting businesses and consumers, fostering more mobile commerce activity.

Mobile marketing is becoming more important for companies that want to engage a mobile audience

Mobile marketing has become a very important aspect of mobile business overall. In China’s slowing economy, people are becoming more cautious about how they spend their money. Consumers have been interacting with advertisements more frequently, however, as they are conducting research into products that they may be interested in. Effective marketing strategies could influence the way consumers spend money, especially in a mobile commerce environment.

Focus on security may ensure growth of China’s mobile payments space

| January 20, 2016

Security is becoming a top priority for those involved in mobile payments

China’s mobile payments sector saw dramatic growth in 2015, and this momentum may hold throughout this year. The country’s mobile technology sector has been developing very quickly, with new devices becoming available and access to the mobile Internet expanding. As more consumers gain access to smartphones, they are beginning to rely more heavily on mobile payments services. As these services become more popular, China’s regulators are beginning to focus on security issues in order to ensure the continued growth of mobile commerce.

China’s mobile population is growing quickly

The Chinese Ministry of Industry and Information Technology notes that there are more than 1.3 billion people in China with a mobile device. Many of these consumers are using their mobile devices to shop online and in physical stores. The problem, however, is that the mobile payments sector is becoming increasingly attractive to malicious groups that want to exploit consumer information. Security risks are causing concern among consumers, making them shy away from mobile payments services.

Focus on security may make consumers more comfortable with mobile payments

Mobile payments securityA greater focus on security may ensure the continued growth of the mobile payments industry by making consumers more confident in the services they use. To ensure security, some companies involved in the mobile commerce space are beginning to use new technology to protect consumers. Biometric technology, in particular, is becoming quite popular among these companies. This technology leverages biological information, such as a fingerprint, to protect consumer information that is stored on a mobile device.

Bringing mobile payments platforms into new service industries has become a priority

Beyond security, Chinese companies must find ways to integrate mobile payments into other service industries. This would ensure the expansion of the payments market and give consumers more access to platforms they may be interested in. As more organizations support mobile payments, both digital and physical, more consumers are likely to participate in this new form of commerce. Alibaba is expected to lead the expansion of mobile payments into new service industries with its Alipay platform and its focus on consumer security. Alipay accounts for some 400 million registered users, more than half of whom use the service quite frequently.