Pinterest enters the mobile commerce space

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Pinterest is moving forward with its buyable pins feature

Pinterest is one of the latest social companies to become involved in the mobile commerce space. The company recently announced its buyable pins, a feature through which users can purchase products that they see on the social site. Pins, or pictures, will serve as a way to expose users to new products, giving them an opportunity to purchase what they see on their mobile devices through the Pinterest application.

Company will be working with Stripe to make mobile purchases possible over its platform

The social media company will be working with Stripe in order to handle the mobile payments made through its new feature. The idea behind the new feature is to make purchases on a mobile device quick and convenient for users. Buyable pins will show on all featured content on Pinterest, including search and recommendations. For example, if users see a picture of a jacket, they would also be provided with a link to purchase this jacket, with purchases being handled through the Pinterest platform. Users will also be able to compare products and prices.

Social commerce is becoming a focus for companies that want to engage mobile consumers more effectively

Mobile Commerce - Pinterest AppMobile commerce has become an important focus for many social media companies. These companies have taken note of the rise of mobile technology and the role that smartphones and tablets are playing in the daily lives of consumers. These companies are beginning to expand upon a concept called social commerce, which involves the purchasing of products over social media networks, such as Facebook and Twitter. These networks have already launched their own purchasing features, providing Pinterest with competition.

Social commerce can be very beneficial for retailers

Social commerce is growing quickly and consumers have become more interested in purchasing products online with their mobile devices. Social networks represent a powerful way for retailers to gain exposure for their products and these networks can provide retailers with access to a very active and enthusiastic user base that has become interested in mobile commerce.

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