Category: Mobile Marketing

QR codes at the Yamba Museum bring history to the present

A free app in combination with the quick response codes are all that visitors need on their smartphones.

The Yamba Museum may be focusing on the past, but it is doing so with 21st century technology, with the development of QR codes as well as a free app that can be used on mobile devices such as smartphones and tablets that are frequently carried by visitors to the location.

The application allows the quick response codes to be scanned in order to enhance their experience.

All that a visitor must do in order to take advantage of the additional mobile features at Yamba, is to download a free app and scan the special QR codes. This allows them to be able to take a tour of the museum that involves access to additional images and interesting pieces of historical information that apply to what they are actually seeing in front of them in reality.

The QR codes have been printed onto stickers and free postcards that have been distributed around the area.

QR Codes at a MuseumNearby shops and holiday accommodation sites displayed and shared the stickers and postcards that were available to visitors in Yamba for free. The alternative to scanning the barcodes was to visit the museum’s official website where the entire tour could be downloaded so that it could be accessed once the visitor headed out to the Yamba Museum.

The downloadable tour is broken down into six different parts so that the visitor can access them as needed or wanted. They consist of the Pilot Station, the Bay, the Flat, the Hill, the River Training Works, and the Museum. The design of the parts of the tour are all meant to be compatible with a mobile device and are easy to view and read while the gadget’s user is taking the Yamba tour.

Beyond smartphones and tablets, the app can be downloaded into desktops, laptops, notebook computers, and any other device with a platform that supports a standard HTML browser. It was developed by Jon Henry, a Port of Yamba Historical Society member, based on the information that was provided by John McNamara, a research officer. It also used some of the museum’s own historical photographs from its collection. Henry will be updating the History Tour application on a regular basis. The QR codes were created by the society’s member, Rob Knight.

Mobile marketing network fitness partnership formed

The deal was just publicly confirmed between TapJoy and Nido Labs and its popular fitness apps.

A partnership has just been formed between the popular mobile marketing network, Tapjoy, and the creator of Alpha Trainer, Nido Labs, in order to provide consumers with an entirely new way to sign up for their own workout programs.

There is tremendous potential in this deal as Tapjoy already reaches up to 435 million people every month.

This, in combination with the fact that Nido Labs’s Alpha Trainer is among the highest grossing mobile fitness applications currently available, means that the mobile marketing network partnership is a powerful one. It will also mean that consumers will have a new opportunity to obtain an advanced 14 week long workout program that will be sent to them directly through their smartphones or tablets.

The purpose of the mobile marketing network partnership is to help users keep in budget while staying in shape.

Mobile Marketing Network - Fitness AppThis, according to the announcement that was made to inform the public of the new partnerships. Effective right away, the Alpha Trainer app’s Android version is now integrated into the model for the Tapjoy Mobile Value Exchange, in which consumers earn virtual rewards by engaging with the ads that they receive on their mobile devices. By doing so, they gain access to various different kinds of digital rewards. In this case, it means that they can use the massive database of more than 100,000 customized workout programs that are being labeled as professional quality.

The joint statement that was released by Tapjoy and Nido Labs, expressed that “This partnership follows a trend of content verticals embracing the rewarded advertising model and marks a shift in how fitness programs are made available to consumers”. This will also place Alpha Trainer among the first personal fitness and training applications that provides a value exchange and virtual rewards model that will allow its users to be able to obtain a 14 week workout program of a professional quality.

The mobile marketing network program is also working on establishing alternative payment methods so that customized programs can also be customized.