Category: Mobile Marketing

Local ads are now bringing in more money than they ever have before, and are continuing their rapid increase.

According to a new report that has been released by BIA/Kelsey, the mobile marketing sector’s local advertising revenues in the United States will be reaching $4.5 billion by the end of this year.

This will represent a massive increase over the $2.9 billion that was brought in during 2013.

These details have been published in the mobile marketing local ad revenues report from the firm, which also predicted that these figures will more than triple by the year 2018. At that point, the report predicts that the revenues will have risen to $15.7 billion. This helps to illustrate the importance of local when it comes to advertising online.

The report also showed that mobile marketing spending in the U.S. will rise to $11.4 billion, this year.

That will then continue to grow over the next five years until it reaches $30.3 billion. By the end of the forecast period of this report, mobile ads that are locally targeted will come to represent more than half (52 percent) of all of the mobile ad spending in the United States.

Propelling this localized share of the revenues forward over this channel is the rapid adoption of various tactics to appeal to smartphone users when they are within specific locations or seeking local businesses. These include such options as click to call, click to map, and geo-fencing. These are rapidly becoming more commonplace among national advertisers, who currently make up the majority of ad spending over this channel in the U.S. They are also those that are making the greatest effort to take advantage of the growing availability and yet currently greatly undervalued local advertising category.

Many smaller advertisers have yet to understand that the demand in searches is increasingly headed in a mobile direction as individuals bring their smartphones wherever they go and use them for a growing number of purposes. Therefore, this ad inventory is undervalued, providing an ideal opportunity to step into that mobile marketing space while it is the least expensive and most rewarding to do so.

The micro blogging site has announced that it is close to the release of this option.

It has now been revealed that Twitter’s latest initiative in the area of mobile social media marketing will be the release of a new product that will make it possible for app developers to be able to install ads that will help to encourage application downloads.

This format is called an app install ad and its goal is to help to attract more marketers to Twitter.

Specifically, Twitter is seeking to use the mobile social media marketing opportunity to draw marketers from the game and e-commerce industries. Once the ads within mobile Twitter feeds are clicked, the user is redirected to the page of the advertiser within an app store where the application from the ad can be downloaded.

The social network is likely using this mobile social media marketing move to help keep its IPO promises.

At its initial public offering, Twitter had stated that it would be boosting its mobile ad offerings and that is exactly what this step appears to be. Since November, the stock for the company has skyrocketed by 78 percent and analysts are currently predicting that its annual revenue will increase to nearly double, reaching $1.2 billion by the close of this year. This, despite the fact that user growth has been slowing down.

The mobile channel is a central element to the business at Twitter, as it is over mobile devices that the user base is growing at its fastest rate. Furthermore 75 percent of the company’s ad revenue comes from that channel, alone.

Other social networking companies have been highly successful in the use of app install ads. They were introduced in October 2012 by Facebook and by last year they had brought in 245 million downloads. Candy Crush was advertised by King Digital Entertainment over Facebook and that app has now become one of the most popular games for those devices. King has just experienced its own IPO.

Now, Twitter will be using this mobile social media marketing opportunity for its own purposes and it has been testing its app install ads for a number of weeks to ensure that they are functioning as expected.