Category: Mobile Marketing

Mobile marketing is reaching millennials

| May 5, 2014

As adoption of smartphones and reliance on these devices skyrockets, marketers are connecting with this generation.

The adoption of smartphones is clearly taking off throughout every age group, but while mobile marketing is presenting a tremendous opportunity, marketers continue to struggle to discover exactly which tactics should be used to make sure that they continue to connect with mass audiences.

They are seeking to be able to engage consumers in a meaningful way as they have through traditional means.

A recently released report from The Intelligence Group has shown that the “Millennials” generation is particularly open to receiving mobile marketing ads and promotions, and are among the most likely to engage with brands by way of their smartphones and other portable gadgets. That said, the report indicated that as that group continues to mature, marketers will need to keep on top with their evolving expectations.

The importance of mobile marketing, particularly to this generation, has been outlined in a growing research body.

mobile marketing - millennialsThe Intelligence Group chief strategy officer, Jamie Gutfreund, stated that “Brick-and-mortar retailers need to integrate mobile into their offerings as much as possible to provide a more streamlined and manageable in-store experience.” Failing to make the necessary adjustments for this generation, and failing to keep up with their changing needs will only cause businesses to suffer.

This is underscored by another study conducted by the Vivaldi Partners Group. Its CEO, Erich Joachimsthaler, added that mobile marketing will not simply be a matter of social media strategies. He explained that “Unless Facebook evolves, mobile marketing will not be as dominated by Facebook because Facebook is useful for only a specific task and set of activities today, and it does not cover a large part of the consumers and their activities and needs online.”

Joachimsthaler also pointed out that it will be up to marketers to identify specifically which consumers should be targeted, and how they will best be able to engage them. The reason is that mobile ads and efforts to engage consumers will be considerably different from one consumer to the next, depending on a number of different factors, such as age.

Social media marketing leaders in the celebrity world

| May 2, 2014

Though many are always trying, there are some stars that have managed to stand out above the rest.

Although virtually nonexistent a decade ago, social media marketing now plays a vital role in overall campaigns for movies and television, and when it comes to success over this unique channel, some celebrities have managed to make a far greater impact than the rest.

Among the leaders in this race are two late night talk show hosts named Jimmy.

The first is Jimmy Fallon and the second is Jimmy Kimmel. Those celebrities have found themselves in a continual race to generate the most popular social media marketing videos, posts, and other campaign elements. This helps them to encourage a larger number of viewers to pay attention to their own shows. While they’re at it, the battle between them has become quite intense.

Beyond them, other celebrities and their teams are using social media marketing to drive brand awareness.

These stars aren’t just on their own, posting at random. Many of them have complete sophisticated teams of experts that have a thorough understanding of the ways in which to draw viewers and build a brand online. Among those that are making the largest splash, at the moment, is Vin Diesel, who is currently at the top of the social world, particularly because of the Facebook presence that he has developed.

According to data released by RelishMix.com based on the number of official Facebook fans, this month, Vin Diesel has the most, with 72.3 million, with Will Smith in second place at 65.7 million. Selena Gomez has 58.1 likes from fans while Jackie Chan isn’t far behind at 55.7 million. Adam Sandler has been holding strong at 50.7 million and Megan Fox has 49.1 million. Farther down, Justin Timberlake has 34.9 million, Jennifer Lopez has 34.3 million, Taylor Lautner has 31.2 million, and Dwayne Johnson (The Rock) stands at 31.1 million.

Interestingly, the leaders on Twitter are not the same, with Justin Timberlake being the most popular with 31.8 followers. Clearly, social media marketing is a serious strategy for celebrities, and while Twitter is playing an important and growing role, Facebook remains the network where the largest number of viewers can be found.