Acclaimed Japanese game company Nintendo is going to break into the world of mobile games. The company has announced that it will be developing and publishing mobile games in the near future. These games will be available on traditional handheld consoles as well as smartphones and tablets. Mobile gaming has become a powerful market for the game industry and many developers and publishers are beginning to focus on the mobile sector in order to connect with new consumers.
Nintendo may be able to compete in the mobile games space with its well loved franchises
Nintendo is somewhat notorious for being a slow-moving company. The company tends to stick to common practices that have proven to be successful in the past and is somewhat resistant to changes in the game industry as a whole. Nintendo is the world’s largest game company by revenue, but if it cannot adapt to a changing global market, the company could see its position as a leader diminish over the coming years. Competition in the mobile space is quite fierce, but Nintendo has proven several times that it can provide gamers with an enjoyable experience with their various franchises.
Nintendo teams with DeNA to develop new mobile games
In order to break into the mobile games market, Nintendo has partnered with DeNA, a Japanese mobile game publisher. DeNA will be designing the first of Nintendo’s mobile games, which will feature some of Nintendo’s most loved and memorable characters. The announcement of the partnership bolster faith among investors, with Nintendo’s stock price rising 27%. Though faith in the company has risen, there are concerns regarding whether or not Nintendo can compete in the mobile gaming space.
Mobile gaming continues to grow in popularity
Mobile games have become quite popular among consumers. These games are considered a valuable form of entertainment for these people, many of whom play games while on commutes or as an escape from tedious schoolwork. Consumers tend to spend money on these games as well, which has made the mobile games market quite lucrative and an attractive sector for companies like Nintendo.
This new mobile game will come from Magic Leap, at a time when many thought it might not arrive.
Magic Leap, an augmented reality company backed by Google, has now released a video that suggests that it will be producing a much awaited steampunk shooter game, despite the fact that it had appeared that it was withdrawing from public sight, for a while.
The company had been stepping back from public appearances for a while, leaving some to build doubts.
For example, earlier this month, the CEO of Magic Leap, Rony Abovitz, had been slated to make an appearance at TED in order to discuss the work at the augmented reality company, which is always held behind a veil of secrets, as a policy. At the last minute, Magic Leap withdrew from that and all of its other public appearances without giving any explanation for having done so. As of the time of the writing of this article, the company still hadn’t provided an explanation for its actions, but it did release the video that was supposed to have been shown at the appearance.
This video showed a steampunk shooter based mobile game that uses augmented reality as a part of its experience.
Andy Fouché, the PR head at Magic Leap, wrote that “This is a game we’re playing around the office right now (no robots were harmed in the making of this video).” That represented the most detail that the public has received about an actual project being created by Magic Leap.
This mobile game has familiar Dr. Grordbort branding, a line of guns in a kind of steampunk style, comics, and a range of other products. Dr. Grordbort was first created by a Weta Workshop artist. That workshop has been partnered with Magic Leap for some time now, and its branding also appears within the video.
The concept of this mobile gaming experience pretty much boils down to an augmented reality robot-shooter in which actual decorative guns are converted into “working” weapons in the digital reality. They are aimed at virtual enemies that appear as projections within the actual physical space around the player. The video also revealed a number of other images of the Magic Leap interface, which included a range of different floating components such as YouTube videos and Gmail icons.
In order to break into the mobile games market, Nintendo has partnered with DeNA, a Japanese mobile game publisher. DeNA will be designing the first of Nintendo’s mobile games, which will feature some of Nintendo’s most loved and memorable characters. The announcement of the partnership bolster faith among investors, with Nintendo’s stock price rising 27%. Though faith in the company has risen, there are concerns regarding whether or not Nintendo can compete in the mobile gaming space.