Category: Mobile Commerce

The retailer’s event will start early, at 6:00 pm on Thanksgiving Day, and will target smartphone users.

Walmart is hoping to get the very most out of the mobile shopping trend this holiday season by starting its event earlier and ensuring that consumers who are interested in buying gifts over their smartphones will find it very convenient to do so.

The retail giant plans to add thousands of deals to its mobile app and official website on Thanksgiving evening.

Walmart has predicted that mobile shopping activities will make up about 75 percent of the holiday traffic that it sees online, this year. For this reason, it has now made it possible for its mobile app to be used to discover products and make purchases in as few clicks as possible. They are even hoping that some consumers will be willing to make their smartphone based purchases directly through some of their strategically placed ads.

The mobile shopping app has also had a number of improvements made in order to better the in-store experience.

For instance, the mobile app has been designed to make it possible for shoppers to be able to browse a map of the store in which they are currently standing, in order to be able to discover where the Black Friday sales are situated in relation to their current physical location. The hope is that this will help to reduce some of the confusion that consumers face in trying to navigate the stores to find the sales, particularly on the busiest shopping days of the year.

Moreover, the mobile app will also make it possible for users to read reviews of the products they are seeing in front of them, through the use of their smartphones. Reviews have become an important part of the decision making process for many shoppers, so having them handy while in store could be a considerable advantage.

The mobile shopping app will also provide individuals with the ability to add products to a wish list that they can create and then share with other people. Walmart is also hoping to make it easy for consumers to check in once they’ve arrived so they can pick up what they’ve ordered in advance. The check in notifies employees at the location that the consumer has arrived, allowing them to have the order ready for the completion of the transaction.

Apple Pay has finally come to Canada, officially launched this week

Apple Pay has officially launched in Canada, where it may be able to find more traction among consumers than it has in the United States. Apple launched its mobile payments platform in the U.S. late last year, but Apple Pay has not found the degree of success that Apple had expected. Of the 1 million people that are registered for Apple Pay, approximately only 5% use the service regularly. In Canada, Apple may be able to find more consumers that are interested in mobile payments.

Consumers in Canada have shown a great deal of interest in mobile payments

Canadian consumers now have access to Apple Pay, which will allow them to use their mobile devices to make purchases at physical stores and online. Physical payments are accomplished by “tapping” the mobile device to a payment terminal, which is equipped with NFC technology. NFC is designed to transmit data over short distances, which makes it an ideal tool for mobile payments. Only those with the latest iPhones will be able to use Apple Pay, however, due to the fact that these are the only iPhones that are equipped with NFC technology.

Apple is slowly breaking into new markets with its mobile payments service

Apple has opted to take a relatively slow approach to the expansion of its mobile payments service. The company has shown interest in bringing the service to other countries, but it has opted to take its time in doing so. The slow approach may pay off in the long run, as consumers will become more comfortable with mobile payments when apple Pay becomes more available.

Consumers in the US are lagging when it comes to mobile payments adoption

While consumers are becoming more interested in mobile payments, they still prefer more traditional forms of commerce, such as paying with plastic cards and using physical currency. In the United States, mobile payments is growing, but at a slower pace than what is being seen in other countries. As such, many organizations are beginning to focus on these markets with their mobile payments services.