Category: Mobile Commerce

Google launches free WiFi for Mumbai commuters

| January 26, 2016

The Mumbai Central Train Station in India will now allow smartphone and tablet users to connect toll-free.

Google has now launched a free WiFi service at the Mumbai Central Train Station in India, which will allow passengers to be able to use their mobile devices to connect to the internet at no cost.

Upon the initial roll out, everyone from train passengers to vendors at the station shops were logging on.

Though that one Mumbai train station is the first to receive the free WiFi from Google, it won’t be the last. The plan is to connect 400 stations in order to considerably expand the reach of the company throughout the country. The initial impression that passengers were expressing was quite a positive one, as they used their smartphones and tablets to keep connected and occupied as they waited for their trains. According to Divya Patel, a student who was waiting to head home to Gujurat from Mumbai, “If my train is leaving, and I need to search, don’t know where to go, then immediately I will get the answer.” She also added that “This is very good, and good for everyone.”

This free WiFi is meant to be highly appealing in a country where there are 6 million new monthly internet users.

Free WiFi - GoogleThe population of India is a tremendous 1.25 billion. As this market experiences an exceptional growth in the number of people who are connecting to the internet, tech giants are paying close attention to the potential this offers them in mobile technology and related services. Google isn’t the only player that has been working to connect with this market, as other giants such as Microsoft and Facebook, in addition to eBay and Amazon have been trying to gain the attention of Indian consumers.

Of course, Western companies aren’t the only ones tapping into the mobile technology boom in India. There are also a number of e- and m-commerce companies from within India that have been reaching out to the population. While it’s true that they are notably smaller than the western corporations, they are experiencing their own significant growth due to the sheer size of the market and its opportunity.

There are over 23 million people who ride trains in India every day, and Google is hoping to appeal to those commuters by adding its free WiFi to the stations where those individuals spend a great deal of time waiting.

Plummeting Canadian dollar means rising prices for Apple mobile apps

| January 25, 2016

iPhone users are suddenly finding that the Apple App Store isn’t quite as affordable as it was a week ago.

The falling Canadian dollar, nicknamed the “loonie” after the loon image on the coin, has been experiencing a steady drop over the last several months, but mobile apps for iOS devices have maintained the same price.

This has meant that Apple will be hiking prices at the Canadian App Store for the second year in a row.

This means that Canadians can expect their iTunes bills to start to rise along with the prices of mobile apps for their Apple devices. The reason given for the change in price is simply the foreign exchange rates. The company expressed that Canada won’t actually be the only country in which iPhone apps will be getting pricier. Aside from that North American nation, there will also be price increases in Mexico, South Africa, Russia, New Zealand, Singapore and Israel. The notice was given to provide consumers with 72 hours of warning.

The announcement from Apple said there would be two new low-price tiers for mobile apps sold in Canada.

Mobile Apps - Prices in Canada ClimbingThat said, Apple did not use the document to explain precisely what the new price tiers for the sales of Canadian iPhone apps would be. The Next Web has released a report that indicates that where the cheapest apps had been $1.19, those would be increasing to $1.39. While that difference may seem moderate, it is in the more higher-priced mobile applications that the difference would be the most striking. The report indicated that apps that had previously been $50.00 would see a new and much higher price at $69.99.

At the time of the writing of this article, Apple had declined the opportunity to comment on the claims made within the report.

This is the second time that the price of iPhone mobile apps has been recently increased as a result of the falling Canadian dollar. Only a year ago, $0.99 apps saw their prices increased to $1.19, with more expensive apps seeing prices rising correspondingly. At that time, the applications were made more expensive as a result of foreign exchange rates as well as changes to value-added tax (VAT).