Category: Mobile Commerce

UA Shop will provide consumers with a personalized mobile shopping experience.

Popular sports apparel maker Under Armour has announced the launch of its first mobile shopping app, which has been built on the Under Armour Connected Fitness platform and designed to improve and personalize the consumer shopping experience. Called UA Shop, the mobile commerce app will tie into the company’s digital fitness apps, integrating data from the brand’s fitness platform, which includes its own apps and websites that track diet, exercise, sleep and other activities related to health and fitness, reported The Baltimore Sun.

The UA Shop application will provide product recommendations based on fitness tracking data.

According to Under Armour, the digital fitness data will allow for UA Shop to create a personalized shopping experience for every consumer that is based on his or her previous purchase history, workout history and athlete inspiration.

The app will recommend products based on the individual user’s specific fitness tracking data. For instance, a consumer who lives in a cooler climate and who enjoys hiking may be recommended products such as an Armour outerwear or baselayer. On the other hand, a consumer in a warmer climate who has recorded several runs via the MapMyRun app may be provided with running footwear or UA CoolSwitch apparel options.

Under Armour’s mobile shopping app is one-of-a-kind.

According to the company, its UA Shop retail app is the only one on the market directly connected to the health and fitness data of over 170 million digital fitness members.

Under Armour’s senior vice president of revenue, Jason LaRose, said in a press release that “UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House.” LaRose added that “This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it.”

Presently, the mobile shopping app is available exclusively to iOS users and can be downloaded from the Apple App Store. That being said, the company has said that UA Shop will also become available to Android users and should be heading to the Google Play store soon.

12,500 products are now available to view and purchase at the online marketplace’s Australian department store, Myer.

Australian consumers can now head to the Myer department store through eBay in order to be able to enjoy a virtual reality shopping experience that has been created by the massive online marketplace.

In order to be able to take part in this VR experience, shoppers will need to wear Shopticals.

The Shopticals are special virtual reality shopping goggles, which are essentially an altered version of the cardboard viewer from Google. Over 100 products are already viewable in 3D, but the VR technology will take things to an entirely different level. In order to make sure that Australians are properly equipped to go shopping within the virtual reality environment, eBay is giving away 1,000 of the Shopticals every day until 20,000 have been distributed.

Consumers can also request a pair of their own Shopticals virtual reality shopping goggles online.

All consumers need to do is visit ebay.com.au/vr and they can request a pair of their own Shopticals. A spokesperson from eBay has explained that there is already an “incredible” demand for the VR goggles and the company is going to be broadening the ways in which it distributes them soon. Myer is among the most recent retail additions to the Australian eBay sellers.

That retailer was selected by eBay for its very first VR shopping launch partner due to the broad spectrum of products that Myer has to offer, said a spokesperson from eBay. She explained that “We wanted to make sure that the first time people shop in VR they can see a wide selection of brands and categories, and a department store felt like the best way to showcase breadth and depth of selection.”

In order to use the Shopticals for virtual reality shopping on Myer at eBay Australia, the consumer needs the eBay VR app, which is already available at Android and iOS. Once the headset is on, the shopper can move through the digital department store and look around at the large selection of various products that are available there.