Category: Mobile Commerce

Entrepreneurs in India could find success in the growing mobile commerce market

India may be home to vast, untapped potential when it comes to mobile commerce. A recent summit of students from the Indian Institute of Management and the Indian Institute of Technology attracted many professionals in the mobile sector. These professionals highlighted the promise of mobile commerce, largely due to the growth of smartphone penetration throughout the country. With more consumers using their mobile devices to shop online, retailers are beginning to invest heavily in mobile commerce.

More than 800 technology startups are launched in India every year, with many being mobile-centric

According to Ganesh Natarajan, CEO of Zensar Technologies and former chairman of NASSCOM, technology entrepreneurship in India leads to more than 800 new startups being launched every year. A growing number of these startups are focused on the mobile space, either providing consumers with a way to shop and pay for products online or give retailers a way to serve mobile consumers more effectively. The growing number of mobile startups is leading more consumers to become more active in the mobile commerce space.

India continues to outpace other countries as a leading mobile commerce market

India is one of the world’s fastest growing mobile commerce markets, rivaled only by China. Several organizations have begun to flock to the country in order to take advantage of growing number of mobile consumers. These organizations are launching mobile services or taking majority stakes in companies that have already established a foothold in the mobile commerce space. Alibaba is one such company.

Alibaba sees major promise in India’s mobile commerce market, offering financial support to some platforms

Alibaba has already found success in China’s bustling mobile commerce market, but it has begun to set its sights on the Indian market as well. Alibaba has invested in some of India’s leading mobile payments platforms, hoping to encourage growth throughout the country. Such growth could benefit Alibaba in the future, as the global e-commerce market has become so interconnected that retailers can find success in several markets at once.

Maxymiser is to be purchased in order to take in its service that gives greater personalization abilities to marketers.

Oracle Corp. will now be adding the Maxymiser Ltd. mobile marketing services company to its latest acquisitions, making it possible to take in the service which gives marketers the ability to target customers and personalize what they see whether they are viewing it on the mobile web or in an app.

The startup is known for its powerful cloud-based software that has been designed to enhance mobile advertising and promotion.

As of the writing of this article, the specific terms of the acquisition of the mobile marketing services company have not yet been disclosed. What is known about it is that Maxymiser was originally created back in 2006. It managed to successfully raise investor capital through a number of powerful sources, such as Scottish Enterprises, Pentech Ventures, and Investor Growth Capital. This, according to the records at Dow Jones VentureWire.

Oracle will soon own the service that lets mobile marketing firms test, target, and personalize what is seen by customers.

The service is unique in that it can give marketers the ability to carefully and accurately target the content that is seen by a customer when visiting a webpage on the mobile web, or when using a smartphone app. In this way, that content can be carefully designed in order to be the most appealing and relevant to the specific individual who will actually be viewing it. According to Oracle, this mobile technology is going to be added to its Oracle Marketing Cloud.

From among the original three founders of Maxymiser that had been with the company when it was created in 2006, only one remains. That man, Mark Simpson, will be joining Oracle, say the initial reports of the acquisition. That said, he won’t be the only one from Maxymiser that will be sticking around. The CEO of the company, Tim Brown, as well as about 400 of its employees will also be joining the Oracle team.

A statement from the official Oracle website has explained that the cloud-based mobile marketing software can be highly effective in boosting both engagement and revenue from a campaign.