Category: Mobile Commerce

SmarTone plans to launch a new service later this year

SmarTone Telecommunications, a mobile network operator in Hong Kong, has plans to play a larger role in the mobile commerce space. The company is expected to launch a new service called “Kiss” later this year, which will allow consumers to use their mobile devices to pay for goods at physical stores as well as online. SmarTone has been signing up retailers that will be using the service as a way to better engage mobile consumers.

Kiss could become a popular tool for retailers

Kiss has been in development for the past two years and the platform may be ready for launch in December. There may be licensing opportunities for Kiss as well, especially as more organizations become interested in mobile commerce in an attempt to cater to consumers with smartphones and tablets. Merchants using the service will be charged a monthly fee and they will be able to use the Kiss platform to establish mobile storefronts that make it easier for consumers to shop with their smartphones.

Retailers are looking for ways to engage mobile consumers

There is a great deal of competition in the mobile commerce market. Retailers have been looking for new ways to engage consumers that are becoming heavily reliant on their smartphones. These consumers are using their devices to shop online for products that they are interested in. Mobile shopping is particularly popular among those with long commutes, as it enables them to get their shopping done without having to visit physical stores.

Retailers are showing more interest in getting involved in mobile commerce

Engaging mobile consumers is becoming an important priority for retailers. In the past, retailers had little interest in the mobile space, as they had relatively low knowledge of mobile commerce. Now, however, retailers are turning to companies like SmarTone in order to connect with consumers in a more dynamic way. Mobile network operators are beginning to play a bigger role in the mobile commerce space as well, as they have begun to see promising opportunities to provide valuable services to consumers and businesses alike.

According to IMRG analysts, there may not be any real m-commerce growth going on at the moment.

Could it be possible that mobile shopping has reached its peak for the moment? If the data revealed by analysts at IMRG are correct, there may not have been any rise in the proportion of sales that have used mobile platforms over the previous three months.

The data included in the research that was conducted involved both smartphone and tablet use.

The trends that mobile shopping has seen over the last few years have shown that it has been experiencing solid growth every single quarter for the last half decade in the United Kingdom. However, the last quarter broke that streak as m-commerce didn’t see a quarterly rise in its use within the country during the previous quarter. What this suggests is that the country may be reaching the point in which there is a balance between shopping on PCs and over mobile devices. This, according to Internet Retailing.

Five years ago, only 0.9 percent of e-commerce occurred over mobile shopping devices.

However, that figure from this year has reached a considerable 42 percent of online purchases. What is important about the finding from this recent research is that although the amount of money that is being spent over m-commerce seems to have leveled off and has reached its uppermost point for the moment, the number of web visits that are taking place via smartphones and tablets is still experiencing steady growth.

In fact, during this year’s second quarter, it was estimated that about 60 percent of all site visits are occurring from mobile technology devices. This is a rise of 2 percent from the same time three months earlier.

What that appears to show is that even if people aren’t using their mobile devices at any greater rate to make purchases, mobile shopping is still going on with other purposes in mind. The final purchase isn’t necessarily occurring online, but people are checking out stores, brands, products, reviews, and other information while they are using their smartphones and tablets. They are then proceeding to use their laptops or going to brick and mortar stores to buy what they have found.