Smartphone and tablet based shopping in the American market are rapidly taking off.
According to the latest statistics that have been released by Forrester Research, the sales generated over the m-commerce channel is expected to reach a total of $114 billion by the close of this year.
This will be greatly driven by the rapid rise of tablet ownership among American consumers.
The forecasts made by Forrester Research have predicted that consumers that shop over m-commerce will boost their purchases by $38 billion this year, with an additional $76 billion coming from tablet commerce – to reach the anticipated total of $114 billion. This is a notable rise over what had been predicted last year, when Forrester had believed that sales over smartphones would reach $24 billion and those over tablets would break the $48 billion mark.
It is believed that m-commerce is increasing at this rate due to the fast adoption of the devices.
The analyst from Forrester behind the report, Sucharita Mulpuru, has said that as consumers adopt smartphones and tablets more rapidly, they are also shopping over those devices at a greater rate. The comfort level that Americans have shown with respect to using their gadgets for shopping purposes is steadily on the grow. Moreover, merchants are working ever harder to improve the experience that they have to offer over this channel.
Equally, Mulpuru also pointed out that it remains only a minority of consumers who have these devices that actually use them for making purchases. She stated in the report that “In fact, we estimate that only 38% of smartphone owners and 31% of tablet owners will purchase on those devices in 2014.”
The report also added that they anticipate a growth of 55 percent in m-commerce, and a rise of 61 percent for shopping over tablets by the year 2018. By that year, Mulpur u has estimated that the sales over all mobile devices will have crossed the $293 billion mark. Comparatively, she stated that the total American ecommerce sales will have risen from having been $294 billion, this year to reach $414 billion by the end of the year 2018.