Author: Rebecca

Location based service accuracy improved by Galileo

Tests performed by Rx Networks Inc. and the European GNSS Agency (GSA) have confirmed it.

In a joint effort, a mobile location based service and technology company, Rx Networks Inc. and the GSA have tested the performance of Galileo with respect to its use when combined with GLONASS and GPS and have now released a report that reveals the outcomes of those tests and their measurements.

The tests conducted by the organizations were conducted within real world environments.

These included in indoor environments as well as in urban canyons. These types of environment traditionally pose considerable challenges to location based service accuracy as a result of the obstructions that they present to satellites, as well as because of multipath views. Each of the tests that were conducted were made up of a data capture of GNSS signals that ran for three hours. This was replayed later on in order to generate hundreds of fixes through the use of a STMicroelectronics multi-constellation GNSS receiver.

What it found was that location based service fixes were notably better with Galileo.

Location based service testWhen Galileo was used in combination with one or more additional GNSS constellations, then there is a considerable improvement to the accuracy of location fixes when compared to the results obtained through the use of GPS on its own. This was particularly true in urban canyons and indoors.

At the same time, combining GPS and Galileo did not provide better results than combining GPS and GLONASS, but this was expected as there were only four Galileo satellites available to the testers at that time. The prediction of the researchers is that as the number of Galileo satellite launches increases, the combinations between GPS and Galileo will be able to offer a greater improvement in performance.

The GSA head of market development, Gian-Gherado Calini discussed this location based service accuracy performance test and said that “Dual-constellation GNSS designs are the standard for many smartphones and other devices. The combination of GPS and Galileo provides a robust solution and is expected to offer performance that will meet or exceed end-user expectations.” The Rx Networks senior vice president of sales and marketing, Adrian Stimpson, added that GNSS chipset manufacturers should feel that the results are “encouraging”.

QR codes from Tencent are popular in China

Mobile users in China can receive lucky money when they scan a red quick response code.

Tencent’s red QR codes are a new way for mobile phone users in China to download apps and obtain a red packet of lucky money from Yingyongbao, an official app store of Tencent that has contributed CNY500 million (over US$79 million) to the campaign.

Downloading apps via the red QR code is a unique process.

Unlike the standard app downloading method, apps can be downloaded directly through WeChat Scan. This provides App developers with a new method for distributing their apps and improving their popularity. The staff at Tencent has revealed that Android mobile users can win lucky money from WeChat every time they scan the red QRcodes through Yingyongbao. Each red packet can hold up to CNY200 (about US$32) in lucky money.

The QR Codes marketing campaign has been a success.

The “Red QR code storm connecting all” was an offline marketing campaign that took place in plazas and landmark buildings in some of China’s major cities, including Beijing, Shenzen and Guangzhou, during the May Day holiday. In addition to Tencent, an estimated 20 app developers participated. The red codes can be found in main streets, buses, metros and in other places in the country’s big cities. Thousands upon thousands of people of all age groups, including Chinese and foreigners, engaged in the QR code scanning activity to obtain the red packets.QR Codes - Tencent

Hundreds of apps are part of the campaign, with many having achieved a 90% download conversion rate. For instance, China Merchants Bank’s “Handheld Life” has increased to one million downloads after joining. The dramatic increase in downloads is not surprising because the cash bonus users can receive from scanning the Tencent QR codes provide mobile users with plenty of incentive to take part in the marketing campaign.

Furthermore, this method allows users to scan the barcode and immediately download the app via their WeChat Scan. They don’t have to search for the app to download and install it. The red QR codes give developers the chance to boost their download numbers. The popularity of scanning these codes grows as people continue to take part in China’s big cities.