Author: Rebecca

The results of a recent market analysis has shown that different regions and platforms see different spend rates.

Mobile advertising is taking off in virtually every market around the world, but the operating system that is targeted seems to have a considerable impact on the amount of spending that is being invested into that particular channel.

The results of a recent mobile marketing analysis has revealed that Android currently leads the way.

When it comes to impressions over mobile advertising, Android is the current winner, with 62.7 percent of the global market during the fourth quarter. Comparatively, that same figure was only 37.7 percent during the same quarter in 2013, which shows a massive shift in dominance in that area. These stats were cited by eMarketer, as per the data that was collected by the Opera Mediaworks mobile ad platform.

Apple’s mobile advertising share over iOS fell substantially to 27.2 percent from having been 43.4 percent the year before.

Still, while impressions may have fallen considerably over iOS, Apple still maintains dominance in another area of mobile marketing. That is in the revenue generated through that channel. In fact, iOS represented 51.7 percent of the global mobile ad revenue during last year’s final quarter. Comparatively, Android held 41.2 percent of the market, which isn’t too shabby, but that is clearly notably lower than Apple’s percentage.

Still, the trend does show that even in revenues, Apple slipped, while Android climbed. The year before, in terms of mobile ad revenues, iOS had held a 55.7 percent share in the last quarter, while Android had only 37.7 percent.

Among the explanations for this mobile advertising trend is that iOS remains a more powerful force in developed markets, where the ad spend is higher. Therefore, while Android may have held onto 84.4 percent of the smartphone shipments in last year’s third quarter (says IDC data), the notably smaller 11.7 percent share held by iOS happens to be located primarily in a part of the world where the ad spending is notably higher. This means that every iOS device presents a bigger mobile ad spend than each individual Android mobile gadget.

The results of a recent study showed that 96 percent of employees in this industry want these devices.

According to the results of a survey of the members of the National Association of Social Workers, mobile technology is a very important tool that allows those people to be able to do their job.

The survey asked two primary questions of the social workers and the responses were overwhelming.

The research was conducted by SocialWorkHelper.com and it asked two separate questions of the members of the association. The first was “Do you think mobile technology would help you do your job?” and the second was “Is mobile technology for social workers a priority for your organization?” The results were quite clear and showed that tech such as smartphones and tablets could play a critical role in the life of a social worker and in his or her ability to do the job well, conveniently, and efficiently.

Among the respondents, 96 percent said that mobile technology would be beneficial to their jobs.

On the other hand, the responses showed that social workers do not feel that their organizations think that mobile tech is as much of a priority as the individual employees do. When asked if their organizations feel that it is a priority, only 55 percent said that they felt that it was. According to the report on the research, it means that while the individuals feel that mobile devices could help them to do their jobs, they don’t feel that their organizations are prioritizing the tools that they need in order to be as efficient and as effective as they can be.

This isn’t good news for the industry, as that type of conflicting mindset can be damaging to overall morale and can result in worker frustration and even burnouts.

The report stated that the results of the survey indicated that mobile tools could be very helpful particularly in areas such as child protective services (CPS), and that the areas in which social workers can benefit the most from mobile technology includes:

• Less time spent on paperwork
• Greater access to useful information while in the field
• Reduced time with families and children
• Lower risk of burnout
• Improved data collection and information quality