The social network has now unveiled some new immersive components to its marketing strategy.
Chris Cox, the chief product officer at Facebook, spoke at the Cannes Lions ad festival and provided a great deal of insight into the future of how mobile advertising will appear on the social network.
Cox explained to advertising execs that he has heard their requests and is basing Facebook’s strategy on those needs.
While on stage, he made it clear that he had been paying attention to what the mobile advertising firms wanted when it came to the tools and features that were available to them. He explained that Facebook social media marketing is now headed toward a direction that will provide more creative tools that will allow for more immersive ads. He explained that this would arrive in the form of an entirely new mobile format. The purpose will be to provide marketers with capabilities for developing rich media that will seamlessly combine with the videos that users are enjoying to an increasing degree within their news feeds.
This way, mobile advertising on Facebook will become interactive to a degree that it never has been, before.
The concept, which was demonstrated on a Michael Kors watch, behind this new type of social media marketing is that video will be combined with still images, information, and animated images. In this way, the ads will be different and more interactive for smartphone, tablet, and smartwatch users. The user can manipulate the mobile ad in order to obtain the experience that he or she wants. For instance to turn the watch around, to zoom in to see a closer view, or to obtain more details, all that is needed is a swipe across the screen.
Cox also pointed out that Facebook has been focusing on a way to ensure that load times are shortened, as well. It has been developing a new format that is meant to fit snugly into two massive trends that have already been pushing Facebook’s growth forward over the last year and, hopefully, into the future. Those two trends are video and mobile advertising.
The new version of the application provides Android device users with an alternative to the default on their devices.
Google has now launched a brand new mobile app for the Play store that will offer users of Android devices another option other than the default clock application that comes with devices based on that operating system.
There are several mobile applications that have been developed by Google that users can now download.
This new Google Clock Application is considered to be a stock mobile app that users can obtain for free. It provides a broader spectrum of services such as location, to pinpoint one or several spots that the user wants to have displayed on his or her device home screen. Also notable about this particular version of the mobile application is that a new update is put out with each official rollout of the Android operating system.
The mobile app doesn’t demand too much space and combines features often contained in several common apps.
This mobile application requires a device to run on at least Android 4.4 KitKat and needs about 6.6 MB of disk space to operate. It not only offers the current time to the user, but it also provides a number of additional features such as weather attributes and animations such as sunrise, sunset, sunshine, and rain.
The app has been designed to match the color schemes and themes of the device upon which it is running and is a stock app for users of Nexus devices. While there has been some criticism of the Google Clock application because it doesn’t have different face changes available and the color changing opportunity isn’t there, it has still managed to bring in some rather healthy ratings of nearly 4 (3.8) out of 5 stars, so far, from nearly 9,000 ratings.
Other frustrations that have been mentioned about this mobile app is that while it is helpful to be able to have several cities displayed on the home screen, there doesn’t appear to be any way to sort them. The user needs to settle for the way that they are automatically displayed. While this wouldn’t be problematic with two or three cities, more than that could cause a bit of a challenge to users.
The concept, which was demonstrated on a Michael Kors watch, behind this new type of social media marketing is that video will be combined with still images, information, and animated images. In this way, the ads will be different and more interactive for smartphone, tablet, and smartwatch users. The user can manipulate the mobile ad in order to obtain the experience that he or she wants. For instance to turn the watch around, to zoom in to see a closer view, or to obtain more details, all that is needed is a swipe across the screen.