Author: Lucy

That ethnic community is using their devices for certain activities even more than the general American population.

According to recent data that has been released by PwC, Hispanic consumers are just as in love with their mobile technology – such as smartphones and tablets – as the rest of the American population, but this specific ethnic group uses these gadgets more often for downloading and streaming video.

The PwC study took a closer look at the use of these devices by the fastest growing U.S. ethnic community.

The research was specifically focused on the way in which people in the Hispanic community use mobile technology in order to consume media, obtain information about health care, and make m-commerce purchases online. The findings, according to the research firm, were quite surprising and could offer considerable insight into that section of the market.

Overall, Hispanic people were found to be high consumers of entertainment content over mobile technology.

This, according to the director of entertainment and media practice at PwC, Matt Lieberman. He said that he found the degree to which this group of people looks to their tablets and smartphones for entertainment was quite striking.

The data from the research showed, according to Lieberman, that 43 percent of Hispanic Americans use their smartphones and tablets for streaming video. Comparatively, when it comes to this same activity among the general population of the United States, this figure was only 25 percent. Moreover, Hispanics were also found to have a likelihood that is more than twice as high of downloading videos – an activity in which 37 percent take part. In the overall population, that only 17 percent did so.

Lieberman explained that “The Hispanic population are generally larger consumers of entertainment, and that trickles down to mobile.” He also added that “the variance between the general population and the Hispanic population did surprise us.”

The data stated by Lieberman was gleaned from a mobile technology survey that was conducted online with the participation of 1,000 people. There was an even divide of the respondents of this tech survey, between people who were and were not Hispanic.

The company’s mobile games have been played by over 400 million users.

Storm8 Inc., the California-based company and the leading developer of social games for Android and iOS, has seen an increase in its mobile gaming network, which has two times the amount of users it did in the previous year.

Storm8 is excited about mobile games and the future.

According to the company’s chief executive Perry Tam, “We’ve been around for five years, and I’ve been extremely excited about how we’ve done in the last year. We believe that is an exciting achievement, and we are excited about the future of mobile gaming.”

On average, Storm8 has approximately 50 million active users per month and offers 40 free-to-play mobile games. For over 20 quarters the company has been profitable and its high earnings have allowed it to maintain a workforce of over 250 people.

Its recent milestone has occurred despite the fact that Storm8 is not a huge name in the mobile gaming industry. It hasn’t produced any major titles like Candy Crush Saga developed by King or Clash of the Clans from Supercell. Nevertheless, even though it has not reached this fame quiet yet, Tam has said that six of the company’s games are always in the top 100-grossing games on iOS. He said that for April’s top-grossing ranks, Storm8 was among the top 10 of the biggest game publishers.

Storm8’s mobile gaming plans include launching 12 new games in 2014.

The company publishes one game per month and intends to release 12 titles this year. While they mostly produce casual games, they also develop games that cover a range of diverse genres. Some of Storm8’s more popular titles are Bubble Mania, Dragon Story, Bingo! and Jewel Mania.

Storm8 has been profitable since 2009 when it was first established by Tam and others who once worked for social media giant, Facebook. At no point during its existence has outside funding ever been raised by the social gaming company.

A large number of its customers are from the United States, Canada, Australia and Western Europe, but the majority of its customers are in Asia and in emerging markets. Tam commented that there are billions of mobile users and the company wants “to encapsulate as many of them as possible” by continuing to grow its mobile gaming network.