Author: Lucy

Mobile security may need more attention in 2015

Mobile security could be put to the test next year as digital threats increase

The past year has been somewhat turbulent in terms of security. Throughout 2014, major security breaches have become headline news and high-profile cyber attacks have highlighted a lack of security that exists in the business world, particularly when it comes to mobile technology. Mobile security is something that receives relatively little attention from consumers, but as more cyber attacks attract attention, many people may be ready to take steps to protect their mobile devices, especially if they are participating in mobile commerce.

High-profile cyber attacks highlight issues regarding mobile security

Large companies like Home Depot, JPMorgan, Target, and Sony have been hit by major cyber attacks over the past year. Hackers managed to steal millions of credit and debit card numbers from these companies, as well as other consumer information. In some cases, malicious parties were able to exploit the lackluster security of mobile services that these companies had been using. As such, the dangers that exist in the mobile commerce space have attracted more attention.

Phishing and malicious software is becoming more common

Online Mobile SecurityIn the coming year, security issues may become more pronounced. According to the Information Security Forum, the problem of mobile phishing is becoming more severe. The organization notes that it has seen a rise in the number of fake emails that alleged to be from companies like Amazon. These emails had sought to gain access to consumer shopping accounts, exploiting these accounts financially. The organization also warns that the number of free-to-use and free-to-modify software could create serious problems for mobile consumers.

Security threats may grow more pronounced, especially in the mobile commerce space

As mobile commerce grows more popular, consumers are having to take security more seriously. Because mobile commerce deals in the trafficking of financial information, it has become an attractive target for those that want to exploit such information. The number of cyber attacks is not expected to go down in 2015, so consumers may have to be more aggressive with their own protection.

NFC-based mobile payments are growing quickly

New study shows that NFC payments are becoming more common among consumers in the retail sector

NFC-based mobile payments are on the rise throughout the world, according to a new study from Strategy Analytics. The study highlights the growing adoption and availability of NFC-enabled mobile devices. These devices are equipped with NFC chips, which allow them to engage with interactive marketing materials, share digital information from one device to another, and participate in mobile commerce. As these devices become more plentiful among consumers, people are using them to shop online and purchase products from physical stores.

Study predicts that NFC-based mobile payments will represent $130 billion in global spending by 2020

The study shows that NFC-based mobile payments will account for $130 billion in global consumer retail spending by 2020. This is roughly similar to 254 million mobile consumers making as many as five mobile payments every month of $9 or less. The growing availability of NFC-enabled mobile devices and services is powering this growth in the mobile commerce field. One of the latest services to launch, Apple Pay, is having a profound impact on the growth of NFC-based payments.

Apple Pay helps promote mobile spending through NFC technology

Mobile Payments - NFCApple Pay was launched at the end of October this year, and has since become a prominent payment platform among iOS users. The service launched with the support of a wide range of retail partners, many of whom also adopted mobile point-of-sale systems to accommodate the growing number of those paying for products with their mobile devices. Services like Apple Pay are expected to continue powering the growth of the mobile payments field.

Some retailers are unconvinced of the value of NFC technology

Retailers have been relatively slow to embrace NFC technology. The cost of adopting NFC-enabled point-of-sale systems is often seen as too high for some retailers, while others are not yet convinced that mobile commerce is anything but a passing trend. As NFC devices become more popular among consumers, these retailers may change their minds and begin supporting mobile commerce more aggressively.