Author: Lucy

When looking for jobs, the use of smartphones and tablets is giving graduates a new advantage.

Another graduating class has just made its way out the door of colleges and universities and is now on the hunt for employment, and the more those graduates use mobile technology, the greater their job hunting opportunities appear to be.

This is good news, as graduates are starting off in the worst financial situations, ever.

Among his year’s graduating class, 71 percent have an average student loan debt of $35,000, according to Edvisors. Furthermore among all of those who have graduated, the skills that they have on their resumes are adequate enough that only 11 percent of business leaders feel that those individuals are fully prepared for the workplace. That data is from a study conducted by Gallup/Lumina. Fortunately, mobile technology appears to be helping these former students to be able to improve their abilities to find jobs and to appeal to employers.

Mobile technology is helping in several ways, including online career coaching for new grads.

Two different players in the education technology market have launched an online career coaching service beta that uses mobile tech to help job hunting grads to be able to get a grasp on their market. The two companies involved in this service are Chegg and InsideTrack . Chegg found its start as a used textbook rentals company based in Santa Clara, California. It has broadened its services to reach into the educational and employment sectors.

Chegg has entered into a partnership with InsideTrack, which is a monthly subscription service that brings job hunting graduates together with professionals who can assist them in being hired. As a result of this partnership, the 250 professional coaches from InsideTrack will be accessible by the student base at Chegg that is currently 15 million strong.

The first tier of subscription ($19.95 per month) gives graduates employment training exercises and search content. At a more premium level ($44.95 per month), the graduates also receive one live conversation every month with their coach, as well as unlimited messaging with a coach.

All of these services are available over mobile technology, which means that graduates are able to obtain assistance whenever and wherever they are. What has yet to be seen is whether or not these money-starved grads will be willing to fork over the subscription fee in order to access those services.

It is estimated that it will be worth even more than Apple in only three years from now.

As smartphone penetration starts to approach its maximum possible capacity, the sales of these devices has slowed quite a bit, but at the same time, the use of the mobile internet, and its value, has been rapidly rising.

By the year 2018, smartphone sales will have dropped to less than 10 percent per year.

Over the last ten years, mobile networks have seen only 5 percent growth. That said, there are areas where growth has been sky high. Among them is in the mobile internet, which is considered to be one of the areas in which growth is the greatest in the smartphone and tablet industries. Even as Apple continues to take off and Xiaomi is headed upward, nonstop, the m-internet is reigning over them all.

A recent forecast has predicted that from now to 2018 there will be a near tripling in the revenue growth over the mobile internet.

The forecast was issued by Digi-Capital, which has predicted that last year’s revenue growth of $300 billion will take off to reach $850 by the close of 2018. This means that the market over which Apple has been ruling could soon be worth more than that company, itself.

Even though the smartphone and tablet based internet is already vast, it is in a constant state of evolution. Mobile commerce is the core of its growth and it explains why many tech and financial giants are looking in that direction for their investments. These sectors, as well as mobile marketing, are playing a continual game of leapfrog with the also lucrative in-app purchasing segment. By 2018, it looks as though in-app purchases will be holding a solid second place to m-commerce’s lead.

Also contributing to that shift in the balance on the mobile internet is that app developers are currently seeking to recreate their business models in order to overcome the barriers presented by a rapidly shifting marketplace. As consumers change their expectations and demands, applications and their various revenue generating components, must redefine themselves just as quickly.