Author: Lucy

A recent survey has shown that apps play an important role in m-commerce decision making.

The results of a new survey that was conducted by Apptentive have shown that most shoppers will browse through at least one retail mobile app before they actually head out to a brick and mortar shop to purchase the item they have been considering.

The survey involved the participation of 350 people, and was held in July 2015 regarding shopping habits.

What the survey showed was that when consumers were considering making a purchase, many of them would turn to a mobile app, or several applications, to help them through the decision making portion of their purchasing experience. The data leaned heavily to the side of using mobile technology when retail shopping was involved.

The survey showed 88 percent of shoppers used a mobile app from one of their favorite retailers.

It also revealed that 61 percent of the participants said that they had used those mobile apps within the month prior to having participated in the survey. A smaller number of the respondents, 26 percent, said that they used their retail apps on a regular basis – that is, 7 or more times per month.

Overall, the mobile device users would look to their apps to help them to prepare to head out and go shopping. They would usually have finished using those applications ahead of actually arriving at the brick and mortar shop. Apptentive called the behavior “app-rooming”, as 71 percent would use the application as a kind of digital showroom, to look through the specifications of a product before actually heading over to look at the physical item that they wished to purchase. Those shoppers conducted this app-rooming behavior at least one time every month.

Once they actually reached the stores, they would still use the mobile app, but not quite as much. Just slightly more than half of the respondents to the survey had used retail apps while they were actually within the store itself. Still, over half is a highly significant proportion of the customers that make their way into a store on any given day.

Fans of these hot celebrities can get their smartphones and tablets geared up for some upcoming releases.

If there is one thing that has become quite commonplace in the world of mobile games, it’s that top celebrities are enjoying the chance to add their own names to the mix, and this trend doesn’t appear to be slowing down.

The latest entrants into the mobile gaming app world will be a top rap artist and a leading actor.

Nicki Minaj will soon be joining others in the music industry who have released mobile games, in the hopes of achieving similarly successful download numbers. She will be following in the footsteps of others such as Katy Perry, and will be doing so with the same developer: Glu Mobile. That company is also the mobile game developer behind the recent release of Kim Kardashian: Hollywood.

Nicki Minaj isn’t alone in upcoming celebrity mobile games, as Jason Statham will also have one by this fall.

Statham, best known for his role in The Transporter, will have a Glu Mobile game of his own, too.

As has been the case in previous mobile gaming offerings from Glu Mobile, these celebrities will be adding their likenesses and voices to the games, to provide fans with a more authentic experience by way of their mobile devices.

While Minaj’s mobile app isn’t expected to be released until next summer, and not as much is known about the precise design and purpose of the game, in Statham’s case, the design is a little bit clearer. His game will be called “Sniper X: Kill Confirmed”. It will be out in the fall and will have some features that will feel rather familiar to people who have previously downloaded games from this mobile developer; that is, the celebrity name, likeness, and voice.

However, it deviates from those mobile games a little bit in that it is a first-person shooter that focuses more on that style of entertainment than actually interacting with the celebrity, himself. Most of the specifics on this game have not yet been released, so it is not clear exactly how this game will differ from the dozens of other similar options that are already available to be downloaded.