Author: Lucy

Targeted Facebook ads can be blocked by users

This will allow people to be able to stop the personalized advertisements from following them around online.

For users who don’t like Facebook ads that follow them wherever they happen to go on the internet, the social network is now providing the option to block this from happening.

These personalized ads were first introduced last year to be displayed on sites off Facebook.

In this way Facebook ads were displayed on and off the social network’s site, based on the other websites and apps that people were using. The global deputy chief privacy officer at the social network, Stephen Deadman, explained that “Today, we’re introducing an additional way for people to turn off this kind of advertising from the ad settings page right on Facebook.”

This allows Facebook ads to be blocked from the company’s site, instead of having to use other services.

Faceook Ads - BlockPreviously, it was possible for internet users to be able to block the ads through the AdChoices program from the Digital Advertising Alliance, or by altering the settings directly on the iPhone or Android based smartphones. With these latest changes, it is now possible for this same goal to be accomplished directly through the Facebook site.

Although Facebook has been serving users ads based on the content on which they have previously clicked “Like,” a broader program was launched last winter. In December of last year, the company posted “Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps,” adding that “We may show you ads for deals on a TV to help you get the best price or other brands to consider.”

The new option on Facebook allows a site user to opt-out. This means that the targeted Facebook ads will automatically be turned on, and they will remain that way be default unless a user actively goes to the “Settings” tab and changes the preferences for the social network’s advertisements.

The company has stated that it will continue to use the data that it collects by way of the use of the “Like” button on other websites in order to provide them with relevant advertising on Facebook.

Augmented reality could go mainstream because of “Pokémon Go”

Nintendo’s new game could be what AR technology has been waiting for to become commonplace.

The Pokémon company has teamed up with Nintendo and the company recently separated from Google, Niantic Labs, in order to develop a game called “Pokémon Go” which will feature the use of augmented reality and that could be what the tech has needed to make it mainstream.

The companies are working together to make it possible for smartphone users to enjoy the game over real life.

The idea is that players will be able to use the augmented reality game to look for, duel, and trade their Pokémon in “real” life. This means that it will be possible to play the game everywhere from city streets to country fields. So far, there haven’t been too many details that have been released about this mobile game, other than a broad concept. There also hasn’t been a specific date set for the release of the game, though it has been indicated that it will become available in 2016.

The idea is that this massive mobile gaming franchise will bring augmented reality into the big time.

This brand and nature of the mobile game will already have appeal to players even before all of the details have been released, as the popularity of Pokémon is tremendous, and AR tech based mobile apps have been growing in use as the idea of overlaying digital content on the real world becomes better recognized.

In order to be able to play the mobile game app, there will likely be a great deal of demand on the device. For instance, while the game will be taking place on the device screen and not in reality, it will require that certain GPS components be active, and a relatively good data service will need to be accessible in order to interact with the game. Moreover, it will require that the player looks at the screen the majority of the time, so it could provide somewhat of a similar experience, in terms of actual game-play, to the Ingress augmented reality app, a previous product released by Nantic when it was still with Google.