Author: Lucy

Mobile marketing company formed by Telefónica

| April 22, 2014

The telecom giant has now announced the creation of its new business called Axonix.

Telefónica has now unveiled its new Axonix company, which is a mobile marketing firm that has been developed through the financial backing of the telecom company itself, in addition to the affiliates of the GSO Capital Partners of Blackstone.

The company made the announcement of its new business by way of a recent press release.

That press release showed that Axonix is the very first mobile marketing exchange program that the operator has ever created and operated. Now, Telefónica and Blackstone’s GSO capital will be using this tech to help to carve out a new sector for itself. The release also explained that MobClix would be the technology that would be used for powering Axonix.

The analytics tool from MobClix will ensure that the mobile marketing will be measurable.

The MobClix tool is designed to be used for mobile apps. This is vital to being able to track and analyze the success of specific ads or of larger campaigns.Mobile Marketing - Telefonica

Telefónica’s current director of global advertising sales, Simon Birkenhead, has now been appointed as the Axonix chief executive, so he will soon be leaving his present role in order to move into the new one. The newly created company will have its own entirely new team of executive management. It will have global operations that will be headquartered in London.

Although Axonix will be a business that is run independently from Telefónica, the mobile operator said that the company will still be able to take advantage of the existing advertising industry expertise, its financial credibility, as well as the worldwide reach of the two shareholders behind it.

The Telefónica CEO of digital service and innovation, Stephen Shurrock, explained that “Axonix is created specifically for the mobile advertising industry, using technology with a four-year heritage in leading this market to offer a central destination for operator-enriched advertising inventory.” He also stated that the company is proud to be the first company of its kind to both own and power an exchange platform for mobile marketing. Shurrock feels that this is a clear demonstration of the company’s dedication to placing the spotlight on digital services as they convert themselves into a digital telecom.

Wearable technology is coming to businesses

| April 17, 2014

Companies will need to prepare themselves for these devices just as they did for smartphones.

Bring your own device (BYOD) programs in companies of all sizes have become very commonplace and now the introduction of wearable technology could be changing the nature of those strategies.

Although some forms, such as smartwatches, may not change too much, others could require altogether different rules.

The first step that companies will need to take when they are looking into allowing workers to use wearable technology on the job is mobile security. This comes both in the form of adequate protection against malware, viruses, and cyber attacks, as well as in the form of privacy of the company’s information. Smartwatches likely won’t offer too much problem in that second category, but augmented reality glasses such as Google Glass or Smart Specs, for example, could allow video recording and picture taking to occur while being completely undetectable to those around the wearer.

This means that companies will need to seriously consider privacy when allowing wearable technology.

At the same time, there are some wearables that could be seen as beneficial to a workplace environment. For example, the number of fitness and activity trackers that are currently available could help to encourage employees to live healthier lifestyles and to try to come closer to achieving their 10,000 steps every day.Wearable Technology - Business News

Healthier workers mean that there will be fewer sick days required and health insurance claims won’t need to be made as frequently. This also helps people to remain more energized and enthusiastic about their work, creating a much more positive and enjoyable atmosphere overall.

Equally, there is the struggle that could come with actually providing workers with wearables in order to try to enhance productivity. Although it may seem like a good idea to spread these gadgets throughout the workplace, keep in mind that this will add one more thing to the requirements for IT departments that are likely very inexperienced with this tech, considering how new it is to the marketplace.

Companies will need to carefully think through their strategies when it comes to allowing wearable technology to be used by their workers.