Whether retailers are ready or not, smartphone is going to have a considerable impact on consumers.
As is the case every year, holiday shoppers in 2014 will be looking to find the very best deals, and mobile commerce will be playing a very important part in that, regardless of whether or not the actual purchase is made over smartphones and tablets.
A growing number of pre-holiday survey results are starting to be released and they show that consumers want m-commerce.
One of the top consumer desires has been shown to be the ability to use their devices in order to price products and look for deals. Mobile commerce is more than simply making an online purchase through the use of a smartphone or tablet. According to a Google Consumer Surveys study that was conducted on behalf of Thinknear and that involved the participation of 1,000 adults in the United States, one in every three holiday shoppers plans to use a their devices to check prices.
Even before a shopper leaves his or her home to hit the stores, mobile commerce will play an important role.
The recent survey showed the following activities for which consumers expect to use their mobile devices during the upcoming holiday shopping season:
• Price comparisons (32 percent)
• Researching ideas for gifts (31 percent)
• Reading product reviews (27 percent)
• Looking for deals such as sales and coupons (25 percent)
• Creating a shopping list (22 percent)
These are very interesting statistics and reflect the type of behavior among consumers that retailers are going to want to take very seriously if they want to be able to get the most out of the holiday shopping season.
These results also reflect those that were revealed within the American Express Spending and Savings Tracker study that had been conducted by Ebiquity. Within that research, it was shown that the leading activities to be expected in online and mobile commerce during the holidays will be price comparisons, checking out ideas for gifts, and locating the best deals. These studies showed that these activities may be conducted before leaving to shop, or could occur while in store.
Adyen suggests that the future of business lies in the mobile sector. Companies that can adapt to local mobile payment preferences of consumers are likely to find a significant degree of success. Consumers are looking for relatively simple, but robust payment solutions that they can use on their smartphones and tablets. They are also looking for businesses that can satisfy their mobile interests. As such, companies that manage to capture the mobile audience stand to see significant growth.