Author: BWild

The use of this tech is estimated to grow from $1.57 billion, this year, to a tremendous $11.25 billion in 2019.

A recent report focused on the use of services that are based on geolocation technology has shown that the Asia pacific market is going to experience a massive amount of growth in this area.

The report was called the “Asia Pacific Location Based Services (LBS) market report” by MicroMarket Monitor.

The market for geolocation technology based services within the Asia Pacific region is going to experience a CAGR of 48.2 percent, said the report, which predicted a total this year of $1.57 billion, this year, but $11.25 billion in five years from now. This includes a full range of different types of services, including the mobile marketing techniques that are rapidly rising in popularity as it provides firms the opportunity to reach consumers at exactly the moments in which consumers are near a store, or even near a specific product within a store making ads relevant and hyper local.

That said, geolocation technology use goes a lot further than mobile marketing all on its own.

The range of different uses that were included in within this report included navigation and travel, geo-social networking, real estate and retail searches, as well as location based marketing and advertising. As the number of smartphone users rises, these technologies that are typically compatible with the standard mobile device are being used by an even increasing range of applications.

The Asia Pacific region is, in fact, the area in which location based services are experiencing the highest growth in the world. Moreover, it also holds a 19.1 percent share of the entire global market for this tech, this year. This is, in part, because the governments of many of the countries in that region, including Japan and China, are greatly dependent on location based services in order to make supply chain management easier.

Moreover, as geolocation technology continues to advance and evolve, private organizations within this region have also been stepping into this area in order to help themselves with such issues as operational efficiency. It is expected that in five years from now, this region will hold a share of 27.8 percent of the global market, said the report.

The recent launch of Endgame: The Calling is based on the first of the popular three novel series.

In January, it was announced that Google was joining up with James Frey, the author of a highly popular series of novels, into a project that would create an interactive augmented reality mobile game experience based on those books.

This effort was the next step in a broader AR technology based game experience that expands beyond Ingress.

The Ingress augmented reality platform has proven to be quite a popular experience provided by Niantic Labs, but now Google is clearly stepping this up by creating some new products that will also use AR. Niantic Labs has also taken the step to share some of the tools that it uses in order to give third party developers the opportunity to be able to create some of their own titles, as well.

Now, the Endgame: The Calling augmented reality app has been launched as a highly interactive game.

The concept of this AR game is to create an entire world based on the novels in the series by Frey. Niantic Labs is seeking to create puzzles in real life, as well as treasure hunts and the clues that are necessary for those, in addition to web videos and other components that can help to create a complementing experience out of each of the novels. For example, when it comes to Endgame, there is a website that links to the story which is called Ancient Societies. That provides you additional information from the lead characters within the story that the reader is enjoying. This is a unique and refreshing way to tell a story in a highly interactive way. That said, it has yet to be seen whether or not publishers and authors will be interested in getting on board in order to design similar types of mobile game experiences in the future, and whether or not augmented reality will be the type of technology that will interest readers who would like to play mobile games that are based on the stories that they have come to greatly enjoy.