The company has make a significant push to try to carve out a greater slice of the mcommerce pie.
InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough that it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.
The company develops and places ads for some of the largest brands in the world.
Among the brands for which ads are being created and placed by InMobi are Unilever and Samsung Electronics. These ads aren’t placed on the regular internet, but are instead positioned on mobile apps and sites so that they will be found directly in front of the consumer no matter where they are or when it is. Now, InMobi has decided to expand its presence by stepping into the mobile commerce enabling sphere in a way that is somewhat similar to what Just Dial Ltd. has been doing for a number of businesses.
Companies are starting to realize that mobile commerce is no longer an optional online feature.
As a growing number of shoppers worldwide start turning to their smartphones to purchase products, it is also becoming increasingly obvious to companies and brands that mcommerce is a necessity if they want to be able to stay ahead of the competition.
InMobi is now working with brick and mortar retailers, ecommerce companies such as eBay, hotels, and other types of businesses in order to help them to be able to make their place in the rapidly growing and evolving e-commerce world that exist on the smaller screens of smartphones and tablets.
Aside from that strategy, the company also generates revenues by helping to drive the downloads of participating mobile apps. According to Piyush Shah, the vice president of products at InMobi, “It’s the right time for us to double down on the mobile commerce space given the pace at which commerce is shifting to mobile.”
Within the next three to four years, Shah stated that the mobile commerce portion of the business will be making up about a third of InMobi’s sales.
The global market is starting to reach record heights and a new report shows that it will take off by the end of this year.
The mobile security marketplace is all lined up to reach record breaking new heights this year, according to a report that has been released by a firm called Visiongain.
A rise in smart devices and connectivity has added to the need for this extra level of protection.
This has been especially true in the workforce, which has been increasingly dependent on smartphones and, therefore, requires added mobile security to keep data safe. After all, the popularity of these devices has made them into a very appealing target for cybercriminals who are after the data that is contained on those mobile devices.
BYOD programs have made the need for mobile security policies a requirement for businesses.
According to the Visiongain report, “Mobile devices cause ongoing concern for IT teams responsible for information security.” It also went on to add that “Sensitive corporate information can be easily transported and lost, while the Bring Your Own Device (BYOD) movement has dramatically increased the number of expensive security incidents.”
The report was entitled “The Mobile Security (mSecurity) Market Forecast 2014-2024: Future Prospects For Leading Players.” Within it, considerable insight was provided regarding the current trends in this marketplace as well as the direction that it will be taking over the next ten years.
This year, alone, software to protect smartphones and other devices has truly been coming into its own. Where people used to think that it was required only for PCs, they are now starting to realize that it is just as important for protecting the information that they have on their smartphones, particularly if those devices are being used for professional purposes.
What this has meant is that the mobile security market, according to Visiongain, is now set for a tremendous growth throughout this year and that by the end of it, it will have reached the $4.5 billion mark. That will be well beyond the figures that the market has managed to reach in any previous year.
