Author: BWild

Instant mobile payments service lets UK Companies pay customers via phone numbers

UK companies will soon receive m-payments platform which sends payments instantly via Pingit or Paym.

British multinational banking and financial service company, Barclays, has teamed up with digital banking solutions provider, Bottomline Technologies, to offer UK businesses an instant mobile payments platform that will enable businesses to send payments fast and directly to customers via their mobile phone number. The platform is Bottomline Technologies’ C-Series payments processing module and will enable payments to be sent through Barclays’ Pingit mobile app or the Barclays-supported Paym mobile payment platform.

The transactions can be made without requiring the bank account details of consumers.

The businesses that use the service – companies ranging from utilities to insurers – will be able to make instant mobile payments, which also includes refunds, directly to consumers with just their phone numbers. No bank account details are needed.

Barclays Bank - Instant Moble Payments ServiceWith the service, consumers can make payments nearly immediately via their mobile phone, whether it’s to pay a gas bill or for travel fares. On the flip side, businesses can pay their customers without having to handle the sensitive bank account details, reported The Financial Times.

To use the instant mobile payments service, consumers and companies must be registered with Paym or Pignit.

In order to use the service, consumers and companies must be registered with either Paym or Pingit. That said, recipients who want to receive a payment through their phone number do not have to bank with Barclays, nor do they need to have a smartphone to use Pignit.

Furthermore, according to Bottomline, “If a recipient wants to receive a payment via their phone number but is not registered to either service, they will receive an SMS inviting them to register to Pingit within five days.”

That said, for businesses, the service does require a Barclays Corporate UK bank account.

Combined, both Pignit and Paym cover more than five million accounts in the UK. Bottomline stated that “There are already over 3 million phone numbers registered with Pingit and over 3 million registered with Paym.”

Pingit managing director, Darren Foulds, commented on the instant mobile payments platform saying that it is a payment solution that will offer additional security as well as faster speed and convenience for companies and their customers.

Conversational commerce grows with Shopify’s new acquisition

Shopify’s latest acquisition will help business market their online stores with messaging apps.

The Canadian e-commerce company recently announced that it will be acquiring Kit CRM, a virtual marketing assistant that uses simple text messaging to assist businesses in accomplishing their marketing needs for their online stores. Businesses that connect Kit to their store can manage their social marketing with this virtual marketing assistant, which works with five online marketplaces. Acquiring Kit will give Shopify a notable conversational commerce opportunity.

This marketing trend could help business owners run their operations with greater effectiveness.

Conversational commerce is a major up-and-coming marking trend. According to Small Business Trends, it primarily pertains to using messaging and chat interfaces to interact with companies, brands, services, etc. that until this point have had no real place in the “bidirectional, asynchronous messaging context.” With the help of this marketing tool, end-users and customers are able to talk to brands via instant messaging applications like WhatsApp, Facebook Messenger, Slack, and others.Conversational Commerce - Messaging Apps

The Chief Marketing Officer at Shopify, Craig Miller, commented on the recent acquisition announcement saying that Shopify believes messaging apps are the doorway for the internet on mobile and that conversational commerce represents a massive opportunity for their company.

Conversational commerce could change the way consumers make online purchase decisions.

In addition to acquiring Kit, Shopify has also been busy with developing commerce bots for Facebook Messenger that will enable business owners to have improved interactive and engaging communications directly with their customers.

In recent years, messaging apps have significantly increased in popularity to the point that in some cases they’ve become more popular than social media platforms. With this level of popularity, conversational commerce may end up proving to be a fundamental shift from standard commerce. It may also end up changing the way that consumers make online buying choices and even how they communicate.

“Kit addresses a real pain point for merchants and is one of our most highly rated apps in the Shopify App Store. We look forward to having the Kit team join Shopify and help us define the future of conversational commerce together,” Miller stated.