The smartphone application for restaurant waitlisting is making it easier to complete the dining experience.
NoWait, a restaurant waitlisting service, has already established a popular smartphone app that allows diners to be able to “line up” digitally at nearby participating restaurants where they do not have reservations and the application is now rolling out their mobile payments service to boost the available convenience.
These services are meant to shrink the amount of time needed to get a meal without having to wait.
The mobile app has rapidly been increasing in its popularity over the last few years. It offers diners a range of different features, but it also provides a subscription-based suite of tools to restaurants. This allows the businesses themselves to be able to manage their waitlists, server rotation, seating, reservations, and many other important factors. By the time of the writing of this article, there were already nearly 4,000 restaurant companies that had signed on to use this platform. Among them, several are very large chains, such as Buffalo Wild Wings, Chili’s, On the Border, and First Watch, among others. Now, the app is also offering mobile payments.
The mobile payments are available in both the Android and iOS versions of the NoWait application.
The mobile app currently seats more than 25 million diners every month. This is a staggering amount of growth over the same figure in 2014, which had been just over 5 million per month. At that time, it had only just finished its Series B financing round at which time it brought in another $10 million.
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It has already seated over 250 million diners who have used the application in order to join the line to wait for a table. The application is appropriate for both smartphone and tablet users. It has been downloaded more than 3 million times and NoWait is predicting that by the end of this year, there will have been about 5 million individual diners who will have headed out to restaurants by way of this mobile application.
By adding mobile payments, the goal is to be able to complete the entire dining experience over the smart device.