Denny |
September 22, 2015
A new partnership will make the U.K. fashion design label the first brand with a dedicated channel.
Recent reports have shown that Burberry and Apple Music have entered into a new deal that will make the luxury fashion designer the first brand to have its own dedicated channel over the streaming service.
This channel will be hosted inside the streaming service’s “Curators” and will offer unique features.
For example, the Burberry Apple Music channel will feature new British acts in live performance videos. This will include certain performances that will be exclusive to the channel, such as video from the Burberry Womenswear show that will be taking place later in September, in London. The Curators section of the streaming service has already played host to channels that have been established by genre experts, musicians, and even from music critics from such top publications as Pitchfork, NME, and Rolling Stone.
The Apple Music channel is only the most recent in a spectrum of efforts that Burberry is making.
The brand is attempting to bring its name closer to the music world, in an effort that it began a few years ago. Other notable projects that it has launched over the past few years have included the Burberry Acoustic series, which started five years ago as a route for the company to be able to boost the way people view it as a lifestyle brand by connecting with the indie music scene in the United Kingdom.
This most recent partnership is also considered to be important as it represents the first time that Apple and Burberry have worked together since Angela Ahrendts stepped down as the chief exec for the designer in order to become the senior vice president of retail and online stores for the tech giant.
Once Ahrendts made her way from Burberry to Apple, rumors have been swirling about partnerships that may form between the two brands, especially after the launch of the Apple Watch was first announced. It is not clear whether or not Ahrendts was directly involved in this partnership with Apple Music, but it may represent only the first deal of many that will occur between these two companies.
The company has taken several of these apps down, including “Real Racing” and “Dead Space”.
Electronic Arts (EA), the mobile games publisher, has now taken down a dozen mobile games from online marketplaces such as Google Play and from iTunes, without having given any prior public warning that these options would no longer be available.
This has arrived as quite the surprise to many players who had still been enjoying these titles.
The common belief is that the mobile games published by EA have been of exceptionally high quality and these titles were among the better options that had been available. Some players have responded with disappointment that these titles have been taken down. Some of the higher quality app titles that have been removed from the online stores have included “Flight Control,” “Dead Space,” Real Racing,” “Burnout Crash,” “Mass Effect Infiltrator,” and “Bejeweled 2”.
Two of the more popular mobile games from that list have been “Real Racing” and “Flight Control”.
Those popular game apps were among the more surprising removals by EA. The reason is that they have been popular and were considered by many people to be among the mobile gaming opportunities that established devices such as tablets and smartphones as legitimate platforms for players.
As there hadn’t been any announcement made by EA to warn the public, fans of those games have been quite disappointed as they were not provided with the opportunity to prepare for the removal. Beyond the disappointment is a general surprise felt by many as the games were taken down regardless of their high quality and the lengthy lists of positive reviews that they have received.
Still, there remain a number of mobile games that EA has continued to support, such as “EA Sports UFC Mobile,” and “The Simpsons: Tapped Out”. Each of those popular titles can still be downloaded as usual and the regular updates for those options appear to be continuing on without interruption. Some early reports have suggested that the games were taken down as a result of the most recent update to iOS 9 and because – as popular and high quality as they may have been – they might not have been earning very much money for EA.
