Category: Apps

Nintendo is embracing mobile games

Nintendo plans to launch its first authentic mobile game in 2016

Nintendo has become the latest game developer and publisher to begin focusing more on mobile games. The Japanese company has a long history with making games mobile-friendly, being the premier name in the provider of handheld gaming consoles. Now, the company is unveiling its first game made specifically for smartphones: Miitomo. The game will serve as a type of social application, allowing users to share information with one another with their Mii avatars.

Company sees significant promise in the mobile gaming space as more consumers rely on their smartphones for entertainment

The company had initially planned to launch the game at the end of this year, but has delayed the launch until March of 2016. This has cast some doubts on Nintendo’s mobile gaming plans, leading to a 10% decrease in the company’s shares. Despite this, however, Nintendo believes that its Miitomo title will be a success among its longstanding fans, especially those that have become very interested in mobile games over the past several years.

Miitomo will make mobile games more social

Mobile Games - Gaming on Mobile DeviceMiitomo resembles other social applications in that it allows users to interact with one another in real time. They will be using their Mii avatars to accomplish this, with the avatars themselves serving as a way to allow user sot get to know one another. Nintendo intends to introduce some of its popular characters into the mobile game at a later date, introducing some nostalgia into the title and making it more familiar with consumers that have been Nintendo fans since the company got its beginning.

Nintendo will not be focusing exclusively on mobile games

Nintendo is just one of several companies that has begun to focus on mobile games. Konami, another Japanese developer and publisher, recently announced that it would be focusing almost exclusively on mobile titles for the foreseeable future. Nintendo does not intend to follow suit, but the company will be paying more attention to the mobile space, especially as the demand for enjoyable and highly social mobile games continues to rise among consumers.

Mobile commerce vertical added to the Apple app store

In advance of the launch of the holiday shopping season, iPhone and iPad users now have new ways to buy.

Before the holiday shopping season has had its official launch, Apple has just revealed a new strategy for taking part in this highly profitable time of year by adding mobile commerce apps as its own shopping category in its App Store.

The idea is to help to make it easier for consumers to more easily find the shopping apps they want to use.

Now, both iPhone and iPad users will see an entirely new Shopping app available in the category lists at the App Store, so they will be able to discover all the available mobile commerce applications. Before this change was made, shopping apps had been included as a part of the broader lifestyle section of the App Store. Now, they will have their own category, bringing the number of mobile application categories at Apple up to 25.

This new mobile commerce app channel will experience its official launch as of November 5.

Mobile Commerce - Apple StoreThis will ensure that the m-commerce category will be available to the Western world in time for the holiday shopping season, and that it will also be available for the start of China’s equivalent to Black Friday, which is called Singles Day and that lands on November 11, this year.

Apple has stated that launching this new channel, made a lot of sense for better serving its users, as mobile shopping has become quite popular among iPhone and iPad users and because this popularity is only growing. A great deal of the e-commerce traffic that is being experienced around the world is coming from mobile devices as opposed to being exclusively from personal computers. In fact, the Flurry app analytics service has said that there was a growth in the use of m-commerce apps by 174 percent throughout 2014.

That would make mobile commerce the fastest growing app category in 2014. Moreover, a recent survey conducted by Google has revealed that 54 percent of holiday shoppers intend to use their smartphones to do at least some of their holiday shopping this year.