Category: Apps

Starbucks to launch new mobile commerce service next year

Company announces plans to make new services available nationwide in 2015

Starbucks is planning to launch a new service for iPhone users next year. The service is called Mobile Order & Pay and has already been made available in Oregon as part of a pilot project. Next year, the company plans to make this service available throughout the U.S., allowing customers to place orders from their iPhone before they even set foot in a Starbucks store. The service is part of the company’s ongoing mobile commerce mission.

Users of the new service will be able to place and pay for orders before they set foot in a Starbucks store

Starbucks has established a strong place in the U.S. mobile commerce space. The company has been seeing a significant portion of its business come from mobile consumers in recent years and has been building new services that cater specifically to these consumers. Many people can already pay for their orders using a mobile device in Starbucks stores, but the new service will allow them to place orders before they arrive at these stores. Mobile Order & Pay will inform users when their order will be ready and these orders can be paid for in advance.

16% of Starbucks’ in-store transactions come from mobile devices

Mobile Commerce - StarbucksApproximately 16% of Starbucks’ in-store transactions are made through a mobile device, according to Adam Brotman, the company’s Chief Digital Officer. Brotman notes that Starbucks has been actively working on mobile services in order to engage consumers more effectively and the company’s endeavors have been paying off thus far.

Mobile Order & Pay service may be available for the Android platform at some point in the future

The Mobile Order & Pay service will initially only be available for iPhone devices. The service’s availability on other devices may be expanded in the future, if the demand is high enough. Many Starbucks customers already use their iOS devices to purchase products, but a growing number of Android users are beginning to do so as well. Android devices hold a strong place in the mobile commerce space, but lag behind iOS devices when it comes to mobile payments.

Mobile app startup, Accompli, purchased by Microsoft

This deal could make it easier for people to manage their email using their smartphones and tablets.

Microsoft has now announced that it is purchasing Accompli, which is an email management mobile app, in a deal that has now been reported to be worth over $200 million.

The deal could potentially give Microsoft a boost in making email easier to manage over mobile devices.

This will give Microsoft the chance to make it easier for users to manage their email over smartphones and tablets that are based on Android or iOS. According to the vice president of Microsoft, Rajesh Jha, when discussing this mobile app in a blog post, “In a world where more than half of email messages are first read on a mobile device, it’s essential to give people fantastic email experiences wherever they go.”

The company feels that this mobile app provides an innovative way to interact with what is in an inbox.

Mobile app starup is purchasedJha also added that “The Accompli team is passionate about this quest. Their app provides innovative ways to focus on what’s important in your inbox, to schedule meetings, and work with attachments and files.” Within the blog and at the time of the writing of this review, there was no official announcement with regards to the price of the purchase, but a number of reports were made by the media to suggest the aforementioned approximate total.

Javier Solerto of Accompli explained in his own blog that the mobile application is going to become a component of the overall strategy that Microsoft is putting into place in order to reinvent the way that people view productivity in an era of mobile devices.

Solerto went on to say that their company began only a year and a half ago and their team moved forward to create a product that would help to make email better when used through a mobile app. He added that the journey of that team has now taken a leap forward by joining a much larger organization in a way that will allow the talent, tech, and market reach to “take the vision of Acompli to hundreds of millions of mobile users across the world.”