Category: Apps

Flipkart and Snapdeal are revising their marketing strategies to be more mobile-centirc

Major online retailers in India are beginning to aggressively promote their new mobile applications. Flipkart and Snapdeal, two of the largest online retailers in India, are beginning to focus their marketing efforts on the mobile space. A growing number of Indian consumers are gaining access to mobile devices and the Internet, which has lead to a surge in mobile commerce activity. Flipkart has opted to forgo participating in Google’s Great Online Shopping Festival in order to promote its new mobile shopping app. Snapdeal will be participating in the event, however, taking the opportunity to showcase its own shopping app.

Companies are offering special deals to consumers that make use of their mobile shopping apps

E-commerce companies throughout India are beginning to revise their customer acquisition strategies, making them more mobile-centric. These companies are offering consumers special deals if they install their mobile shopping applications on their devices. Both Flipkart and Snapdeal expect to create new loyal customers through their apps than through online search engines that regularly direct consumers to online retail sites.

Flipkart is spending more on the mobile space, focusing less on display advertising and search engines

Much of Flipkarts marketing expenditure has been focused on search engine and display advetising. Though the company has not released information concerning revisions being made to the amount of money it is spending in this way, Flipkart is beginning to focus more heavily on the mobile space. Installing a mobile app on a smartphone or tablet is often seen as an endorsement from consumers. Those installing these apps have shown that they are willing to use it to shop online and purchase products from a particular retailer.

Google may have to adapt to changes in retail customer acquisition

As e-commerce companies in India begin to revise their marketing strategies, Google may have to follow suit. The company relies heavily on its search engine and display advertising services to generate revenue, but if more companies are focusing on mobile app installations, Google may find it harder to produce revenue through its traditional strategies.

The company has filed a patent that suggests that an official smartphone Game Boy emulator could be on the way.

Nintendo has filed a patent that has now been published which could suggest that the company is looking to greatly enhance its position in mobile gaming by bringing some of its Game Boy titles to smartphones and tablets by way of emulation tech.

The idea of emulators isn’t anything new, but this move by Nintendo is something new on official channels.

This type of mobile gaming emulator is something that can help to make it possible for all of the Game Boy favorites to become playable on smartphones and tablets. There are a number of emulators that already exist online that function by mimicking old types of game consoles to allow gamers to be able to play all of their old beloved games that have been converted into ROM files for PCs and Macs. Nintendo may now be doing the same thing and it could be possible for it to accomplish this goal without having to do a massive amount of rewriting to get there.

Emulators for mobile gaming on a low capability target platform duplicate the experience of a handheld video game device.

This would use a number of different optimizations and features to be able to take the old games and boost the graphics quality and sound so that the mobile game version will be a near duplication of what the game had been when played on its native platform. There have been a number of successful emulators and platforms online, but Nintendo would be able to provide an official and legal experience that has not been available for Game Boy games in the past.

Among the examples of what is accomplished through emulators include using bit BLITing, the reformatting of graphics characters, and the modeling of the LCD of a native platform controller through the use of a sequential state machine, as well as skipping frame display updates selectively if it appears that the mobile gaming play is falling behind what would have occurred in the same experience on the native platform.