Tag: wearable technology

Every year comes with its own top mobile trends that define the way users experience their devices and their connectivity.

Spending more time at home spiked the ways in which smartphones have been used causing these 2020 trends to soar.

This year created sharply defined device usage trends as record numbers of employees and students found themselves working and learning remotely. More than ever before, smartphones and other mobile devices provided entertainment, communication and contact-free shopping and payments experiences.

Beyond the basics, such as video chatting, NFC tap-to-pay using mobile wallets, and scanning QR codes, there were certain top mobile trends that stood out above the rest this year, particularly in terms of the number of hours users spent with them.  Those other technologies were already steadily increasing in use before 2020 began, but the following additional trends managed to come into their own throughout the last several months.

The following are 3 of the top mobile trends that exploded in use in 2020.

1.     iGaming

iGaming is a form of betting on the outcome or specific components of an online game or event.  These include everything from the traditional online casinos to poker, sports betting, or putting money on alternative competitions and events such as on video game tournaments or even marble racing.

This year, as many in-person events were locked out or minimized due to the pandemic crisis, iGaming took off as a form of entertainment people could enjoy from home, even if their typical favorite form of entertainment was on hold for health and safety reasons.

2.     Artificial Intelligence (AI)

Artificial intelligence has held a rather sci-fi reputation among top mobile trends until this year.  Now, names such as Alexa, Siri, Google Assistant and Cortana have all become regular parts of our everyday lives. They are incorporated into everything from our phones to certain wearable technology, speakers and even doorbells.

They are incorporated into various types of apps to make it possible to use gadgets hands-free through voice recognition and are always fine-tuning a consumer’s shopping experience. Marketers and businesses alike are using AI to continually improve the relevance of information, ads and product suggestions displayed in front of a potential or existing customer.

3.     Location-Based Technology

Smartphones have long been tracking our locations.  There hasn’t been any secret about that. However, a rising number of applications are requesting permission for this activity and for very specific purposes.

Some stores use this feature so that shoppers will receive relevant promotion information once they enter the store or even move closer to a specific relevant product.  Others, ride share services, for instance, use it to dispatch the nearest possible vehicle for the most efficient service.

Other apps will request this permission despite the fact that it doesn’t appear to have anything to do with their primary purpose.  This is because they make their revenue from ads and having a device user’s location helps to better target those ads. When advertising is more relevant to the user – such as location-specific marketing – they are more likely to act on what they see, generating sales and therefore ad revenue for the app.

These top mobile trends have been growing exceptionally rapidly. While they may have been spurred on by the unique global situation in 2020, they are now propelling forward by their own fuel and are only likely to gain speed in 2021 and beyond.

Qualcomm and Google are getting together for an Android Wear device featuring the glittering crystals.

The next – or, more likely first – wearable technology you buy may be a Swarovski smartwatch. If the future Google and Qualcomm partnership is successfully designed, there may finally be a “smartwatch for her” that women actually like.

The majority of the details of this Swarovski crystal encrusted smartwatch will be released at Baselworld.

At the moment, not much has been shared about the Swarovski smartwatch. It’s assumed that the companies are hanging on to this information until the official unveiling this year at Switzerland’s Baselworld.

That said, a teaser about the wearable technology was revealed at CES 2017 by Qualcomm and Swarovski. Despite the tiny number of details, it has drawn considerable attention.

This will be the first Swarovski smartwatch in the hopes of targeting the female market.

Swarovski has previously worked with Huawei and Misfit to create devices for women. For instance, its crystals can be found on the Huawei Watch Ladies. That said, this is the brand’s first actual smartwatch in which it has partnered, not just added sparkle to another company’s product.

While it’s known that the wearable tech will use a Qualcomm processor, it hasn’t yet been confirmed whether or not it will be in the form of Snapdragon 835. That version was only just recently announced. There have also been guesses about whether or not it will involve an updated version of the Wear 2100 and if it will be unveiled at the Mobile World Congress.

Android Wear 2.0 has, after all, just been released as the first major revamping of the wearable device operating system from Google. That tech giant is clearly making some new moves in the wearable technology market as very few devices were launched with Android Wear in 2016. Moreover, the smartwatch market as a whole isn’t just performing below expectations. It is actually on the decline.

Still, Google remains optimistic and is believed to have its own devices to launch along with Android Wear 2.0. This could mean that the Swarovski smartwatch may be far from the only wearable device using an Android Wear operating system this year. It has yet to be seen whether it will be powerful enough to change the direction of the wearables market as a whole.