Tag: Windows Phone

Softcard to shut down its mobile payments apps

Softcard will be discontinuing its apps for Android and Windows Phone

Google’s recent acquisition of Softcard, a mobile payments platform formerly known as Isis, could spell the end for the payments service. Softcard has announced that it will be shutting down its applications for the Android and Windows Phone operating systems. While there are many mobile payments services available for the Android platform, including Google Wallet, Windows Phone has very limited options when it comes to mobile commerce. The move could leave those using Windows Phone out of the mobile payments space for some time.

Mobile payments firm finds modest success after its initial launch and rebranding

Softcard was launched as a joint venture from AT&T, Verizon Wireless, and T-Mobile. The platform had received strong support during its various stages of development, with many believing that it would change the mobile commerce space. After its launch, however, Softcard had only managed to find modest success. A rebranding effort last year did little to help the company, apart from distancing it from political issues that have emerged in other parts of the world.

Windows Phone users may be left out of mobile commerce after Softcard app shuts down

Mobile Payments - Softcard shutting downThe Softcard app currently serves as one of Microsoft’s entries into the mobile payments space. While Microsoft is not responsible for Softcard, the company did support the application on its Windows Phone platform. Without Softcard, Microsoft may have to look for a new way to establish some semblance of a presence in the mobile commerce market. Until that time, however, Windows Phone users will not be able to participate in mobile commerce, which may cause some frustration among these consumers.

Softcard app will continue to work until the company shuts it down in the future

Softcard has not announced a definitive date when its application will no longer be available on the Windows Phone and Android platforms. The company has announced that the app will no longer be available for these platforms in the future. Currently, those with Softcard accounts can continue using the application to make mobile payments as they see fit.

Microsoft and PayPal partner to promote mobile payments

Companies aim to bring mobile commerce support to Windows Phone

Microsoft and PayPal have joined together in order to promote mobile payments on Windows devices. Through this partnership, Microsoft will work to bring PayPal Here, a mobile card reader, to the Windows Phone platform, which has been without a valuable mobile payments service for some time. PayPal Here may make it easier for Windows Phone users to participate in mobile commerce, but whether or not this will be a welcome service among these consumers has yet to be seen.

Microsoft and PayPal will develop secure mobile card readers for retailers as well

Microsoft and PayPal will also be working together to develop more secure mobile card readers. These card readers will be used by small and mid-sized retailers that have an interest in engaging mobile consumers in an effective way. Mobile point-of-sale systems will enable retailers to accept payments from smartphones and other mobile devices. The card readers from Microsoft and PayPal are expected to become available later in the year and will be supported by devices that run Windows Phone 8.1.

Small businesses could engage mobile consumers more effectively through this new partnership

Mobile Payments Partnership - PayPal & MicrosoftSmall businesses may benefit from the partnership between Microsoft and PayPal. Small retailers have been looking for ways to engage mobile consumers in an effective manner, but have had some trouble doing so because of the complications of entering into the mobile commerce space. Companies like PayPal and Microsoft can help make this process easier, offering small businesses a chance to build a mobile audience that is interested in shopping for and purchasing products with their mobile devices.

Windows Phone will soon have a powerful mobile commerce tool

The partnership will also increase the mobile functionality of Microsoft’s devices. Windows Phone users have lacked a comprehensive mobile commerce solution for years, but the demand for such a solution has been high among these consumers for some time. Now that these people will have access to a high-profile mobile payments service, time will tell whether or not Windows Phone users will become a major market segment of the overall mobile commerce industry.